You May Not Get The Car Color You Want As Inventories Fall To New Low

In 2019, a study shows that the most popular car colors in the world are white, black and gray. It’s been like this for almost ten years. As red and blue become increasingly popular in the United States according to the same study, it looks like buyers of American cars won’t have much choice in the coming months.

According to a study conducted by Cox Automotive On vAuto’s on-hand inventory data, inventory levels are at a new low, citing 2.33 million units of new unsold vehicles in the US at the end of July 2020. By comparison, there are had 2.55 million units at the end of June, while July 2019 posted 3.12 million units at the end of the month.

That said, an average of 62 days of supply can be found at dealerships at the end of July, which is down from the 70s in June and 79 in July 2019.

What does this mean for you as a car buyer? It could mean a lot of things, but one of them would be a lighter choice when buying a car. Cox Automotive senior economist Charlie Chesbrough said with a market limited with inventory, a car buyer might be less likely to get a car with the color or trim of their choice.

Additionally, the publication also reported that 2021 models are almost non-existent at dealerships, citing that only 0.5% of the current inventory of unsold new vehicles are 2021 models.

Toyota and Lexus suffered the least inventory last month with 34.4 and 35.3 day supply. Subaru isn’t far off at 38.5, while BMW has the lowest inventory level among luxury automakers at 43.6. On the other end of the spectrum, Fiat, Mitsubishi, Buick, Lincoln and Jaguar all have more than 100 days of supply.

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