According to Alexander Fabig, head of Porsche Personalization and Classic: “There is a strong global demand for personalized personalization from the factory. About 90% of all 911 models are customized for customers using Exclusive Manufaktur equipment. Twenty-five percent of all vehicles delivered worldwide from this product range go through the exclusive Manufaktur workshop, where customer special wishes are also fulfilled. So why not bring this level of personalization to your Porsche watch, right?
If we look at the numbers, Porsche Exclusive Manufaktur offers up to 700 exterior and interior options across the entire Porsche product range. For more than 30 years, customers have really had the opportunity to appropriate their Porsche cars, and with so many combinations, there is a good chance that two Porsches will never be the same again. Especially if the bank account allows it. This type of choice finally arrives at Porsche Design chronographs from July 1. While the service will be available in the United States by September, the idea is essentially to transfer the concept of Porsche Exclusive Manufaktur to your wrist.
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According to Jan Becker, CEO of the Porsche Design Group: “No other watch brand or car manufacturer currently offers such a personalized and exclusive watch concept with 1.5 million design options. The materials and colors of the car, as well as the types of leather and decorative stitching, are adopted by the production of vehicles for custom timepieces. This basically means that you can choose the same materials, design elements and trim details that you have in any Porsche and have them transformed into your personalized watch.
These watches are made in Switzerland and allow you to freely choose the colors of the titanium case and dial, the material and color of the strap, and even the design and color of the automatic movement rotor. Customers can configure their watches via the Porsche Design Timepieces web configurator, design them as part of the vehicle consultation process at Porsche centers, or with experts from Porsche Exclusive Manufaktur in Zuffenhausen.