Watch the Lordstown Endurance EV Pickup Doing Trucky Things

Endurance, not yet on sale, has already endured some difficulties in a sense. Lordstown Motors emerged from the ashes of GM’s Workhorse W-15 hybrid pickup truck situation, which died out, but breathed life into a new, arguably more compelling project. But this whole thing, and all the promises Lordstown has made regarding the next EV pickup, aren’t worth a hill of beans if it can’t do real truck stuff the way customers want it to. This promotional video aims to prove that Endurance has what it takes to do the job – and see for yourself if you think customers are ready to go.

Endurance is just one of many EV sensors on the radar, with varying degrees of profile and very different ideas of what an EV truck should be. From the retro-futuristic Tesla Cybertruck to the relatively conservative 2022 electric Ford F-150, the field is wide open. Even the boxy Bollinger B2 and the Rivian R1T are on the hunt. Hummer? Yes, it will be back with a bed, as a GMC. And these will not be the last we will see.

Lordstown knows its trucks will be used by people who are doing a hard day’s work or who at least want to emulate that vibe. This is why Endurance has the power outlet required to power construction tools. That’s why the Endurance is shown bouncing off a bumpy dirt road, sliding through what appears to be a quarry with earthmovers all around, towing a hay feed cart, and that sort of thing.

It also has a futuristic feel, with deeply contrasting character lines and modern horizontal LED lighting elements up front, so there’s a video of it sailing around at dusk. This shows the big sci-fi lines of the truck. But it’ll be the power and capabilities that really make or break this truck and especially the range, which is expected to be in the range of 250 miles and more according to the company.

Keep in mind that the Endurance will have around 600 horsepower and will be equipped with four motors in the wheel and a top speed of around 80 mph. It will start at $ 52,500 and the company is now accepting deposits.

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