VW Lost $489 Per Car So Far In 2020, Porsche Made $11,800: Study

To say that 2020 has been a tough year for everyone is a huge understatement. Since Motor1.com is all about cars, we are focusing on the auto industry and we have certainly seen some financial turmoil in recent months. New study digs deeper into the picture that not only covers the big picture, but some interesting statistics by vehicle. And the numbers are surprising.

The study comes from the German website Handelsblatt and shows how various automakers are resisting the coronavirus pandemic from a deeper financial perspective. By this we mean that the study looks at overall profit and loss, but it also applies these statistics at a per car level. For example, the study says Volkswagen sales are down 28% so far through 2020, but that figure alone doesn’t tell the whole story, as the context of vehicle production is missing. , business efficiency and other ways in which automakers generate revenue.

On closer inspection, the study shows that Volkswagen lost the equivalent of around $ 489 (€ 415) per car sold in 2020. Meanwhile, Toyota’s sales are down 29% – just over than VW – but the company made money per car, $ 628 (€ 533) to be exact. Additionally, the report states that BMW lost around $ 1,300 (€ 1,100) per car, while Mercedes-Benz lost less than $ 700 (€ 600) per car.

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The news is not all bad for German brands, however. Despite the recession, Porsche is reportedly making a profit of nearly $ 11,800 (€ 10,000) per car, while in the US, Tesla is up $ 3,500 (€ 3,000) per car. The report attributes at least a portion of Tesla’s profits to selling carbon dioxide certificates to other automakers – essentially a way to mix up the numbers for U.S. emissions regulations.

The person behind the study is Dr Ferdinand Dudenhöffer, an auto industry veteran who has worked for many car manufacturers and is a professor of business administration. He is also the founder and director of the Automotive Research Center at the German University of Duisburg-Essen.

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