Volvo Ranks Highest For Tech Innovation Among Consumers: Study

JD Power has been busy lately with studies that shed light on what customers like and what they don’t like about their cars. Following a recent analysis regarding brand loyalty and initial quality, the data analytics and consumer intelligence company released a new study. It’s called the 2020 US Tech Experience (TXI) Index and shows how automakers fare when it comes to bringing new technology to market.

This is actually the fifth edition of the study and combines the level of adoption of the new technology with its good (or bad) implementation. Volvo won first place with an index of 617, followed by BMW (583) and Cadillac (577). Regarding consumer brands, the title goes to Hyundai with 556, enough to allow the South Korean brand to clinch sixth place in the general classification. On the other end of the spectrum, Mini was last with an index score of 444, with Porsche just behind after scoring just 453.


As for Tesla, JD Power gave it an index of 593, but the EV brand is not officially ranked because it does not fully meet the ranking criteria. Why? As with other recent studies, Tesla does not allow JD Power to survey owners in 15 states, so the index score is based on surveys of owners in the remaining 35 states. The projected score of 593 means it would come in second after Volvo.

One of the key findings of the 2020 US Tech Experience Index study is consumer appreciation for rear view cameras and other types of cameras that provide extra eye play. Unsurprisingly, people don’t seem to like gesture controls, and owners have experienced a high rate of issues with this feature – 36 issues per 100 vehicles.

When it comes to semi-autonomous driving systems, drivers have mixed feelings. While some car owners appreciate them for their stress relief, others find it hard to trust in-car systems. JD Power argues that drivers should receive appropriate training in the operation of lane keep assist and other similar systems in order to increase the chances of wider adoption of these automated technologies.

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