As the world slowly returns to normal after several months of new challenges and sudden changes from the coronavirus, the auto industry is keen to meet deadlines and even accelerate projects due to delays and cost reductions between different manufacturers. . Volvo has reaffirmed its commitment to launch at least one electric vehicle per year until 2025 and is the latest to make a statement regarding the direction of the Swedish manufacturer. Speaking to Auto Express UK, senior vice president of design at Volvo, Robin Page, said the focus on electrification will help diversify its portfolio and open up new opportunities in other segments.
“The switch to electrification gives us the opportunity to rethink what cars are. We are more open not only to repeat what we have done before, but also to look for opportunities in larger and smaller cars, ”explained Page. “As a design team, we are always exploring beyond the obvious, and of course with electric vehicles, this brings opportunities and challenges in terms of aerodynamics and balancing with people’s needs. terms of space. “
Save thousands on a new Volvo XC40
MSRP $ 34 695
MSRP $ 34 695
Save on average over $ 3,400 off MSRP * with
Motor1.com car buying service
But Page also knows that customers want SUVs, with their higher ride heights and roofs, allowing versatility and functionality for all types of consumers. “The trickiest part of the future is the SUV world, because the traditional SUV is all about a high hip point and roof,” Page said. “As we get into electric vehicles, the value of range and aerodynamics of course becomes a real point. Volvo is looking for ways to integrate the features of an SUV with technology to achieve sustainability and CO2 goals.
“What is the world like when people want that high position and all the feel of an SUV, balanced against the fact that they want range? Clean aerodynamics. Of course, that sleek aerodynamics that you can find in SUVs tend to mean a coupe-like silhouette. This is not necessarily the case for Volvo, but we can expect at least something similar with more slender proportions.