Volkswagen Taos Is Name For Upcoming Crossover Slotting Below Tiguan
New compact SUV to be called Volkswagen Taos
Sep 17, 2020
Taos SUV designed specifically for the North American region, and the name was chosen to resonate with American customers
Slots Tiguan in the Volkswagen range
Second proof of Volkswagen’s doubling strategy for SUVs
Official revelation on 13.10.20
Herndon, VA – Volkswagen of America, Inc. today announced the name of its new compact SUV, the Volkswagen Taos. The Taos model was designed specifically for the North American region and, as such, the name was chosen to resonate with American customers.
“We are delighted to announce the name of the newest member of the Volkswagen family,” said Hein Schafer, senior vice president of product marketing and strategy, Volkswagen of America, Inc. “It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It’s a small town that offers great things – from outdoor adventure to arts and design and great food.
“We are delighted that Volkswagen has named its sport utility vehicle after the city of Taos,” said Taos Mayor Dan Barrone. “This is a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique and rich history and culture.
Taos City is home to 6,000 residents and has a 400-year history and a 1,000-year-old Native American community just a few miles from downtown. It is notable for its artist community, world-class ski resort, and stunning scenery, including vast plains, the Sangre de Cristo mountains, and the spectacular Rio Grande Gorge.
By the way, Taos was also home to John Muir, an engineer turned mechanic and author of “How to Keep Your Volkswagen Alive: A Step-by-Step Procedures Manual for Dumb Compleat.” First published in 1969 and illustrated by local artist Peter Aschwanden, this counter-culture guide to Volkswagen repairs quickly gained popular popularity. The book, started in Muir’s Taos store, has helped power countless VW models, from beetles and buses to Type 3 and Type 4 models.
The Volkswagen Taos will sit under the Tiguan, and is the second point of proof of Volkswagen’s dual-SUV strategy after the launch of Atlas Cross Sport earlier this year. The vehicle will offer excellent value for money, excellent fuel economy and excellent packaging, as well as advanced infotainment and driver assistance functions. The official reveal will take place next month, October 13.
Founded in 1955, Volkswagen of America, Inc. is a business unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, headquartered in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial services centers and its manufacturing facility. state-of-the-art manufacturing in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and the largest European car manufacturer. Volkswagen sells Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, Jetta, Jetta GLI, Passat and Tiguan vehicles through more than 600 independent US dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.
“VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. All other marks are the property of their respective owners.