Toyota Japan Got 15 Times More Orders For The Venza Than Expected

Who says you can’t have too many good things? The consumer-oriented Japanese market has always responded positively to new products and services, and its auto industry is no different. For those of you who don’t know, the Toyota Harrier is actually the Toyota Venza. But if you’ve been to Japan and know a thing or two about their Toyota products, the Venza is actually the Harrier. The Harrier has actually been sold in Japan for at least four generations now, starting in 1997, when it hadn’t called Lexus RX for the JDM market yet. For these United States, the Venza returns as a second generation vehicle, with a digital launch that took place last May. And we’re not the only ones who love Toyota’s new hybrid crossover.

Japan’s love affair with the Harrier / Venza continues with an astounding number of orders, as reported by The original goal was to hit at least 3,100 orders at first, and, you know, with the world recovering from the coronavirus, you would assume that people would be a little more careful with their money and their purchases. Well, Toyota was certainly not expecting 45,000 orders; essentially 15 times the target for monthly sales. The Harrier / Venza has had great success in Japan, selling nearly 680,000 units since its introduction, and it turns out that the Toyota Harrier / Venza 2021 is the first major overhaul in seven years.

The Toyota Venza returns to the United States and will be sold this summer. It runs on the TNGA-K platform and will be powered by a 2.5-liter inline four-cylinder engine coupled to three electric motors and a CVT, abandoning the V6 of the previous generation. Power is rated at 219 horsepower (163 kilowatts) and will include on-demand electric all-wheel drive. Toyota plans a combined fuel economy rating of 40 miles per gallon.

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