Ford Mustang Mach-E Design Process Presentation

These Ford Mustang Mach-E Early Designs Show What We Didn’t Get

Making an electric Ford Mustang would have been a pretty big challenge, but the Mach-E team also had to take on the challenges of styling the vehicle as a crossover. Chief designer Jason Castriota and project design manager Chris Walter detail the process of moving from initial ideas to final form in a recent presentation hosted by Mach-E Forum.

The design started by identifying the important elements that define a Mustang. They identified things like a long hood, a slanted rear cabin, solid rear fenders, a shark nose profile and three-bar tail lights. The team also looked at the generic form of an electric crossover and figured out what needed to change.

With a general theme in mind, the design team revealed their ideas. The process was slow at first, so Walter limited the concepts to three general themes: future of emotional power, pure and minimal, current Mustang design language. Limitations often generate creativity.

The future look of emotional power has won, and the next task was to refine this look in a production-ready form. For the first time, the team presented the design proposals to the VR management. Working in the digital world allows faster adjustments to detail. According to Castriota, the final shape went from the computer to a complete clay model in just two days.

Even after the Mach-E debut, the engineering team continued to work on it. Ford recently announced that the EV was even more powerful than originally announced. Depending on the model, horsepower increased from 8 to 14 horsepower.

Ford is currently taking orders for the Mach-E. The first deliveries to the United States are expected to take place before the end of the year, and all variants of the launch range will be available in 2021.

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