The Toyota Yaris Lineup Is Getting the Axe in the U.S.
The Yaris simply cannot take a break. Last year, it was announced that the hatchback version would be discontinued for the U.S. market. This turned out to be somewhat true, as the Toyota-designed Yaris was chopped up but replaced by a rebadged Mazda2 hatch. But now the entire line of subcompact cars, which was launched in the United States in 2006, is abandoned.
“The Yaris sedan and Yaris sedan will not be available for the 2021 model year,” a Toyota spokesperson confirmed in an emailed statement. “The 2020 model year will be the last year for Yaris. June 2020 will be the last month of production of the Yaris sedan and the Yaris sedan for the United States. They will continue to be on sale throughout the summer and until the fall depending on the sale. “
A model year is an extremely short race for a “new” vehicle like the 2020 Yaris sedan, but we do not imagine that Toyota spent too much money for the change given its interior and exterior almost identical to the Mazda2. Even the – ahem –unique The front end already existed and was made from Mazda’s Yaris sedan (formerly known as Scion iA and Yaris iA).
This timid effort reflects sales of the subcompact, which have been on a downward trend for several years. In the first quarter of 2020, Yaris sales decreased 69.4% compared to the same period a year earlier. The automaker has also spent very little on marketing lately for its smaller offering.
Do you remember the launch of the second generation Yaris in 2012? Toyota has produced a series of hilarious announcements around the surprisingly honest slogan “It’s a car”. The brand recognized the nature of the model’s basic transportation and owned it unconventionally, and it worked at the time because that’s exactly what many drivers were looking for. But when you sell less than 22,000 cars a year, less than the number of Corollas Toyota moves in an average month, we assume that humorous and conscious advertising campaigns are not worth the investment.
Although the name of Toyota Yaris deviates from the American range, the world Yaris will continue in other markets. A Yaris crossover is also slated for Europe, but it’s unclear if this car could come here to close the Toyota subcompact gap. The one we are most passionate about is the Toyota GR Yaris, a hot tailgate in a special edition with 268 hp at the pressure of a three-cylinder 1.6-liter turbocharged engine and an all-wheel drive with variable torque-sharing capacity. It’s a special homologation designed so that Toyota can do rally racing, but that doesn’t make us want to do it any less. How about sending a few as a consolation reward, Toyota?
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