Porsche ranks first overall; Dodge is the # 1 mass market brand; Hyundai Motor Group Receives Most Awards at Segment Level
TROY, Michigan: Jul 22, 2020 – When it comes to driving sales, brand loyalty and advocacy, vehicles that create joy for their owners often overcome the inconvenience caused by the problems they encounter. This phenomenon is best seen in the J.D. Power 2020 Automotive Performance, Execution and Layout (APEAL), SM study published today.
“Buying the ‘right’ vehicle is influenced by a variety of factors, depending on the specific tastes, wants and needs of each buyer,” said Dave Sargent, vice president of automotive quality at J.D. Power. “The APEAL study measures an owner’s emotional attachment to their new vehicle and in what areas that vehicle may not provide all the positive experiences they hope for. Understanding this is just as valuable to automakers as knowing about quality issues and owner acceptance of new technology. The goal for automakers is to delight customers on all these dimensions. Some are better than others at it. “
Now in its 25th year, the study has been redesigned for 2020. It complements the JD Power Initial Quality Study (IQS) SM and the JD Power Tech Experience Index (TXI) StudySM by measuring emotional attachment and level of excitement of owners with their new vehicle across 37 attributes, ranging from the feeling of comfort and luxury they get when getting into the driver’s seat, to the feeling they get when they step on the accelerator . These attributes are aggregated to calculate an overall score of the APEAL index measured on a scale of 1000 points.
Here are the main findings of the 2020 study:
Some vehicles offer both exceptional levels of APEAL and Initial Quality: Eight models that received APEAL segment awards also received awards in the 2020 Initial Quality Study: Audi A3, BMW X6, Cadillac CT6, Genesis G70, Hyundai Veloster, Jaguar E-Pace, Nissan Armada and Nissan Maxima.
The gap between luxury and consumer brands is the narrowest ever: the average APEAL score for luxury brands is 861 points, compared to 838 for consumer brands. This 23-point gap is the narrowest in the history of the study.
Notable achievement of Dodge: By being the first brand in the mass market, Dodge became the first national brand to rank number 1 in the mass market segment for APEAL and IQS in the same year. Only Hyundai has already achieved the feat in the mass market segment, while Genesis, Lexus and Porsche have done so in the luxury segment.
Tesla profiled for the first time: Tesla receives an APEAL index score of 896. The automaker is not officially ranked among the other brands in the study because it does not meet the ranking criteria. “Unlike other manufacturers, Tesla does not allow us to survey its owners in 15 states where it is needed,” said Doug Betts, president of the automotive division of J.D. Power. “However, we were able to collect a sufficiently large sample of surveys from homeowners in the other 35 states, and from that basis we calculated the Tesla score.”
Top ranked brands
Porsche ranks first in the luxury segment and overall with a score of 881. Lincoln (876) ranks second, followed by Cadillac (874), BMW (869) and Land Rover (866).
Dodge ranks first in the mass market segment with a score of 872. Ram (871) ranks second, followed by GMC (857), Ford (853) and MINI (846).
Mazda climbs the most in the mass market ranking, placing nine places higher than in 2019. Cadillac climbs six places in the high-end ranking, the most in this segment.
APEAL awards at model level
The parent company that receives the most model-level awards (given to the top-ranked models in their respective segment) is Hyundai Motor Group (five awards), followed by BMW AG and Nissan Motor Co., Ltd., with four each. .
The full list of winners is:
Hyundai Motor Group: Genesis G70; Hyundai Sonata; Hyundai Veloster; Kia Stinger; and Kia Telluride
BMW AG: BMW 7 Series; BMW X4; BMW X6; and MINI Countryman
Nissan Motor Co., Ltd .: Nissan Armada; Nissan Maxima; Nissan Sentra; and Nissan Versa
General Motors Company: Cadillac CT6; Chevrolet Blazer; and GMC Sierra HD
Fiat Chrysler Automobiles: Dodge Challenger and Ram 1500
Ford Motor Company: Ford Escape and Lincoln Navigator
Honda Motor Company: Honda Odyssey and Honda Ridgeline
Jaguar Land Rover Limited: Jaguar E-Pace and Land Rover Range Rover Velar
Mazda Motor Corporation: Mazda CX-5
Toyota Motor Corporation: Toyota C-HR
Volkswagen AG: Audi A3
The BMW X6 is the best performing model in the study. The MINI Countryman and Nissan Maxima receive model-level awards for the third consecutive year. BMW X4, Chevrolet Blazer, Dodge Challenger, Honda Odyssey and Lincoln Navigator each receive model-level awards for the second year in a row.
The US APEAL 2020 study is based on responses from 87,282 owners of new 2020 model year vehicles who were surveyed after 90 days of ownership. It was put into service from February to May 2020.
The study, which complements the annual JD Power Initial Quality Study (IQS) SM and the JD Power Tech Experience Index (TXI), SM is widely used by manufacturers around the world to help them design and develop more attractive vehicles, and is used by consumers. to help them with their purchasing decisions. The 2020 redesign marks the fourth generation of the study.
For more information on the US APEAL 2020 study, visit http://www.jdpower.com/resource/jd-power-automotive-performance-execution-and-layout-apeal-study.
J.D. Power is a world leader in consumer insight, advisory services and data and analytics. These capabilities allow J.D. Power to help customers increase customer satisfaction, growth and profitability. Founded in 1968, J.D. Power has offices serving North America, Asia-Pacific and Europe.
Contacts for media relations
Geno Effler, J.D. Power; Costa Mesa, California; 714-621-6224; firstname.lastname@example.org
Shane Smith; East Coast; 424-903-3665; email@example.com
About J.D. Power and Advertising / Promotional Rules www.jdpower.com/business/about-us/press-release-info