SUVs Dominate Wards Auto 10 Best UX Award Winners For 2020

Wards Auto has a long and renowned history of various automotive rankings. With technology becoming more prevalent in modern vehicles, one of the group’s newest categories is User Experience (UX). Once upon a time, it could have been as simple as comfortable accommodations with power windows, but nowadays the user experience is much more complex.

Five years ago, this category was introduced to focus more on the technical aspect and functionality of a vehicle interior. This year marked some additional challenges for the exam, with the coronavirus limiting both the number of vehicles to be evaluated and the ability of testers to actually get to work. In the end, eight judges based in the Detroit area spent time with 18 vehicles that met the eligibility criteria of being either completely new or significantly updated.

Regarding the criteria, considerable attention is paid to virtually all technological systems offered in a vehicle. This is not just a list of what is available, but how it works and how easy it is to use. This is especially critical when the vehicle is in motion, as there is a strong case to be made for modern technology to be too much of a distraction. As such, everything from the touchscreen layout to the pairing of smartphones and the efficiency of the driver assistance systems has been closely evaluated.

It’s hardly surprising that SUVs and crossovers dominate the list. Luxury offerings include the Audi Q7 and the BMW X7, although Mercedes made the list with its CLA-Class. Other non-SUVs include the Subaru Legacy and the Hyundai Sonata, and lest you think the winners are all expensive vehicles, the Kia Seltos made the list as the only vehicle under $ 30,000. Price wise, the new Chevrolet Trailblazer was just behind Kia, with the Ford Escape, Toyota Highlander and VW Atlas Cross Sport rounding out the top ten winners.

Full information on the study is available at the source link below.

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