Battle lines are drawn. Reservists are activated. The battle between the Ford Bronco and the Jeep Wrangler has only just begun. And, like most things online, will never go away. With the new 2021 Bronco making a lot of waves since Ford revealed it last week, much attention has been paid to the SUV’s characteristics and its off-road capabilities. And a lot of time was spent comparing these features and specifications to the Wrangler.
Although the Bronco won’t go on sale until Spring 2021, there’s a lot of excitement online. PartCatalog.com decided to take to Twitter to find out which off-road SUV is generating the most buzz in each state in the United States. Then the company compiled it into the map above where you can see which state Bronco relies on and which ones favor the Wrangler.
The site has tracked more than 240,000 tweets in the past two weeks, using geo-tagged Twitter data and hashtags such as #builtwild, #jeepwrangler, #jeeplife, #fordbronco and more to determine which states favored which SUV. It’s not a perfect division of the country, however, with 28 states favoring the Bronco to the 22 having more support for the Wrangler. The Bronco’s “victory” could be the result of genuine enthusiasm or the revelation itself. Ford managed to get out of the park by generating the Bronco buzz away from the automotive community.
While the Bronco and Wrangler are the focus for many as the off-road rivalry heats up, there’s also the Land Rover Defender which offers similar capabilities. Still, it lacks some features from the other two, like the roof and removable doors. However, the addition of the Bronco to the market should be a victory for consumers. If the Bronco performs as well as it looks, Jeep will want to do what it can to fend off Ford’s new horse.