Rolls-Royce Ghost Teaser Vid Reveals ‘Simple’ Suspension Setup
August 10, 2020, Goodwood – embargoed at 7:00 p.m. EDT
Third of four animated films offering a glimpse into the substance of the new Ghost
Unveils highly advanced Planar chassis system with the world’s first suspension technology
New episode of podcast series exploring the new Ghost available now
The first Goodwood Ghost reflected a layer of customers who use their Rolls-Royces in a very unique way. These men and women needed a motor car that could deliver a flawless chauffeured driving experience as well as a dynamic and vibrant personality when they chose to drive it themselves. In 2009, when the first Ghosts hit the market, this collective of business leaders, founders and entrepreneurs were unanimous in their feedback that the brand had created a product that perfectly balanced their demands.
When these customers were told that Rolls-Royce would start developing a new Ghost, their request was simple: deliver a motor car they could use even more; something even more refined to drive and even more fun to drive.
To meet this challenge, engineering experts at Rolls-Royce rejected the use of a pre-existing platform. Instead, they configured the brand’s proprietary Spaceframe architecture to incorporate elements of the brand’s existing model portfolio, such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate advancements. the magic carpet ride and dynamic capabilities of Rolls-Royce.
A key development has been the Planar system, which consists of three elements. The first is an Upper Wishbone shock unit, which is mounted above the front suspension and creates an even more stable and effortless ride. The result of three years of development, it is a world-first technology. The second is the Flagbearer system, which uses cameras to read the road ahead and prepare the suspension system for any change in the road surface. The third is satellite assisted transmission, which extracts GPS data to preselect the optimum gear for future turns. The Planar system allows the new Ghost to anticipate and react even on the most demanding road surfaces.
During the engineering design process, Ghost’s new chassis and suspension specialists were tasked with regularly presenting the technical advancements they had made to other departments, as well as showing how these remarkable developments fit the bill. customer charges. Rolls-Royce has chosen to share material from these internal briefings to demonstrate the technical substance behind this extraordinary new car ahead of its official unveiling in the fall of this year.
New Ghost Engineering Manager Jonathan Simms says, “Ghost customers have told us that it is the car in their collection that appeals to them the most. They like its simple versatility. It’s not trying to be a sports car, it’s not trying to be a big statement – it’s just exceptional and exceptionally simple. When it came to creating a new Ghost – a ghost that outshines its incredibly capable predecessor – the engineering team had to start from scratch. We took our architecture even further and created a car that was even more dynamic, even more luxurious and, above all, even easier to use.
The brand has chosen the popular and aesthetic medium of animated illustrations to convey these ideas. Rendered first by renowned illustrator Charlie Davis, they were animated to consistently and beautifully represent these findings in a way befitting the very progressive new Ghost.
In addition to this information presented in animated form, a series of five podcasts have been launched that reveal the brand’s findings, as well as information on the underlying material and technical substance of the new Ghost in extended form. Hosted by Johanna Agerman Ross, curator of twentieth century and contemporary furniture and product design at the Victoria & Albert Museum in London, the podcasts are available on Apple, Google, Spotify and Deezer.