Rolls-Royce Ghost Debuts September 1 With 152 LEDs In The Dashboard

ROLLS-ROYCE BESPOKE COLLECTIVE REVEAL ILLUMINATED FASCIA

The home of Rolls-Royce in Goodwood, West Sussex, is a global center of excellence in luxury manufacturing. The Bespoke collective of designers, engineers and craftsmen who operate from this world-renowned facility relentlessly create innovative and sophisticated ways for Rolls-Royce customers to bring their bespoke visions to life.

Illuminated nameplate and star cluster revealed as the first bespoke feature for the new Ghost
Developed over two years and over 10,000 collective hours
Reflects the Post Opulent minimalist philosophy that inspired the new Ghost design
Announced ahead of Ghost’s new digital reveal on September 1 at 1:00 p.m. BST

#rollsroyceghost

The home of Rolls-Royce in Goodwood, West Sussex, is a global center of excellence in luxury manufacturing. The Bespoke collective of designers, engineers and craftsmen who operate from this world-renowned facility relentlessly create innovative and sophisticated ways for Rolls-Royce customers to bring their bespoke visions to life. Today, this group of highly creative specialists present Illuminated Fascia: a bespoke innovation created exclusively for the new Ghost ahead of its global reveal on September 1 at 1:00 p.m. BST via rolls-roycemotorcars.com.

Developed over two years and over 10,000 collective hours, Illuminated Fascia brings an ethereal Ghost nameplate surrounded by over 850 stars into the interior suite of the new Ghost. Located on the passenger side of the instrument panel, the constellation and wordmark are completely invisible when the car is not in motion. This world-first Bespoke innovation subtly echoes Starlight Headliner, which is now part of Rolls-Royce’s iconography along with the Spirit of Ecstasy, the Pantheon Grille and the “Double R” monogram.

Illuminated Fascia was formed following the brand’s decision to pursue a Post Opulent design direction with the new Ghost: itself, a direct response to feedback provided by Ghost customers prior to the car’s development. Busy and superficial details have been dismissed in favor of more refined ways for clients to realize their bespoke visions. With this in mind, the Bespoke Collective chose not to use single screen technology to achieve the desired effect. Instead, they set out to create a truly highly complex and authentic luxury innovation.

The lighting itself is achieved by means of 152 LEDs mounted above and below the fascia, which are meticulously matched to the colors of the cab clock and instrument dial lighting. To ensure uniform illumination of the Ghost graphic, a 2 millimeter thick light guide is used, with over 90,000 laser-etched dots on the surface. Not only does this scatter the light evenly, but creates a sparkling effect as the eyes move over the fascia, echoing the subtle twinkle of Starlight Headliner.

Extensive engineering work was undertaken to ensure that the illuminated fascia was completely invisible when not operational. To achieve this, three layers of composite materials are used. The first is a Piano Black substrate, which is laser etched to remove black coloration and allow light to shine through the Ghost wordmark and star cluster. This is then covered with a coat of dark tinted lacquer, hiding the lettering when not in use. Finally, the fascia is sealed with a layer of subtly tinted lacquer before being hand polished to achieve a perfectly even 0.5mm thick high gloss finish, matching the other shiny accents incorporated into the interior.

Senior Custom Designer Michael Bryden says: “Illuminated Fascia is perfectly aligned with the Post Opulent design direction that we have continued with the new Ghost. This sleek, minimalist aesthetic is a specific response to the layer of customers who respond to Ghost: men and women who share the desire for a clean, uncluttered expression of Rolls-Royce. Like the rest of the car’s progressive design, this hidden feature until it is turned on hides the complexity required to create an effortless luxury feel with a simple decorative statement.

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