Electric pickup trucks – although the idea seems unlikely to some, it is happening. Tesla has its Cybertruck, while Plymouth start-up Rivian’s R1T is on the horizon. Ford also joined the electrification revolution with the latest F-150, although it still retains its internal combustion engine for which the top-selling truck is known. Of course, it’s only a matter of time before Ford launches the F-150 EV, which could arrive within the next year.
On a related note, another truck maker has announced the option of going electric, and that will be Ram. As reported by Detroit NewsFCA CEO Mike Manley said the company could electrify Ram trucks if they face a greater decrease in their total market share.
On a call for results and as reported by Detroit NewsManley said the reason FCA doesn’t talk a lot about electric pickup trucks is because of the company’s different view on timing and adoption rates, especially in North America.
“The reason we haven’t talked a lot about electric pickup trucks isn’t because we see this market as non-existent,” Manley said.
“We haven’t revealed everything. But obviously pickup trucks are a key franchise for us, and we’re not going to stand aside if there is a risk that our position will be diluted in the future,” he added.
FCA has shown its intention on electrification with its Jeep brand, particularly with the introduction of plug-in hybrid models of the Wrangler, Renegade and Compass.
Beyond electrification, however, there’s one Ram pickup worth the wait and that would be the Rebel TRX, which is set to debut this quarter. This could increasing Ram’s share in the pickup segment, which could further set back the brand’s electrification. But then again, only time can tell.