If it ain’t broke, why fix it, right? Or in this case, if it’s still making money, why stop selling it, right? Now we all know that the previous generation RAM 1500 from two years ago was getting a bit long in the tooth since it basically kept a spot at dealerships alongside the redesigned 2019 RAM 1500. I mean, it was essentially sold alongside an improved version of itself. FCA sees absolutely nothing wrong with this, in fact they have decided to keep the old RAM 1500 for 2021, with the Classic name at the end.
According to an ordering guide sent to dealers, the RAM 1500 Classic will appeal to those looking for an affordable full-size pickup option. Thanks to some research from Cars Direct, we also know that the price of the RAM 1500 Classic 2021 will start at $ 30,145 with destination fees. This is only a slight increase of $ 250 from the current model year and gets you a Tradesman 4×2 regular cab with a 3.6L V8 or an optional 5.7L HEMI V8. .
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When you compare it to the cheaper 2021 RAM 1500 (the one in the current generation), you envision savings of up to $ 3,800 if you decide to go the classic route. Of course, the new RAM 1500 starts at $ 33,940, comes with the Tradesman 4×2 Quad Cab, and has the benefit of three engine choices; the familiar 3.6-liter V6, the optional 5.7-liter HEMI V8 and a 3.0-liter turbodiesel V6.
It seems like a tricky situation, and the FCA knows it. They currently have no model to compete in the midsize arena with the likes of the Toyota Tacoma. The RAM 1500 Classic gives them a boost. This two-pronged approach has proven successful in the past, being able to compete with GM in the truck segment. Will a low price be the determining factor for success?