The North American International Auto Show (NAIAS) announced today that it will move its redesigned indoor and outdoor show, originally scheduled for summer 2021, from September 28 to October 9, 2021. Officials from the NAIAS say the show is meant to be a global show for current product power and next-generation mobility, combined with immersive brand activations and product engagement for international media and the public.
“We have spoken with many of our partners, especially the OEMs, and they are very much in agreement and excited about the date change,” said NAIAS Executive Director Rod Alberts.
NAIAS will remain a fall show following the inaugural event in September 2021. Show dates have already been set with TCF Center for the next three years. NAIAS organizers have set dates towards the end of the month, in part, to be aware of the new IAA in Munich, which is scheduled for the first full week of September.
“Our responsibility as a motor show is to host a global stage for current products as well as the mobility innovations of tomorrow,” said Alberts. “September is a great time of year for new products, and at the same time, relieves the challenges that a now crowded spring auto show schedule presents for auto show attendees.
“Spreading the big auto shows is a victory for everyone, especially our partners. This gives automakers the opportunity to give the best of themselves at every show, which creates excitement for those who attend as well, ”said Alberts.
NAIAS officials also plan to expand the show’s marketing reach, attracting additional visitors from beyond the region and state. The campaign will emphasize that consumers can get a glimpse of all the latest new cars and trucks destined for dealership showrooms while enjoying Detroit and Michigan in the fall.
With seasonal fall temperatures, experiential technology and activations positioned throughout the city, show visitors will be able to enjoy fall in a vibrant, pedestrian-friendly Motor City while embracing the future of the industry right before their eyes. Said NAIAS 2021 President Doug North.
North said the September 2021 show will feature the same memorable product experiences that were originally planned for the June show, including dynamic displays and experiential rides. The NAIAS campus will include product and technology activations both inside the TCF center and throughout the city.
NAIAS will continue to host seven unique shows in one: Motor Bella, The Gallery, Press Preview, AutoMobili-D, Industry Preview, Charity Preview and Public Show.
Additionally, NAIAS is launching a new virtual thought leadership series, Q’d Up Mobility, which kicks off tomorrow. The monthly series will provide a sneak peek at what the 2021 show has queued up for guests – an idea born of tremendous interest and support after the 2020 show was canceled.
About the North American International Auto Show
Now in its 32nd year as an international event, the North American International Auto Show (NAIAS) is one of the most influential annual automotive events in the world. NAIAS is the starting point for future innovations in mobility. With the largest concentration of the world’s best automotive and tech executives, designers, engineers, and thought leaders, NAIAS serves as a global stage for companies to launch brand-defining vehicles, deliver services conduct and product management and announce industry development plans. From 2021, the redesigned fair will be held in September, allowing exhibitors to take advantage of both indoor and outdoor spaces. NAIAS is the only event of its kind to feature seven unique shows in one, including: Motor Bella, celebrating British and Italian luxury car brands; The Gallery, an ultra-luxury automotive event; AutoMobili-D, an overview of future mobility platforms; Press Preview, an opportunity for car manufacturers to launch new products and technologies; Industry Preview, a one-of-a-kind networking opportunity; Charity Preview, the world’s largest one-night fundraiser; then ending with an eight-day public performance. For more information, visit naias.com.
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The dates of the 2021 show are:
Motor Bella: September 24-26
The Gallery: September 26
Press preview: September 28-29
AutoMobili-D: September 28 to 30
Industry Snapshot: September 29-30
Charity Snapshot: October 1
Public show: October 2 to 9