New Ram 1500 ‘Built To Serve’ Edition Arrives In Aeronautical Colors
Ram launches third phase of ‘designed to serve’ trucks inspired by U.S. military
Ram 1500 “Built to Serve Edition” Pickup Trucks Honor Five Branches of the United States Military
The third installment presents 1000 models in Anvil and 1000 models in Billet Silver
Aircraft-inspired interior features light diesel gray interior accents and standard content encourages owner customization
Available in Ram dealer showrooms starting in Q4 2020
Ram recognizes all owners who serve or who have served our nation and communities
September 17, 2020, Auburn Hills, Michigan – Ram Truck today announced that production of the third tranche of “Built to Serve Edition” trucks will begin next month at its assembly plant in Sterling Heights, Mich.
Ram celebrates the five armed forces of the United States Land, Sea and Air with the “Built to Serve Editions” of its popular line of Ram 1500 half-ton pickup trucks. This third installment offers an aeronautical-inspired theme with Anvil and Billet Silver exterior colors offered with a black interior with contrasting Light Diesel Gray stitching.
“Ram continues to honor all who serve or have served in the United States Armed Forces with distinction with our latest ‘Built to Serve’ offering,” said Mike Koval Jr., Chief of Ram Brand, FCA – North America. “The adage ‘Built to Serve’ is something Ram truck owners, civilian or military, are very familiar with because it is something that we strive to fit into every truck and van we use. let’s produce.
The launch of the third installment of the “Built to Serve Edition” trucks coincides with the 73rd anniversary of the US Air Force on Friday, September 18. A new model “Built to Serve Edition”, representing another model land, air or the military branches based at sea continue to launch approximately every three months.
Each of the five branches of US military service has been or will be honored by Ram with two specially selected exterior paint colors that evoke the spirit, mission and history of that service. One of the “Built to Serve Edition” models from each branch is offered in a new low-volume paint option exclusive to this program.
Ram “Built to Serve Edition” trucks are offered in the following colors and in limited numbers:
Gator (1000 units) and Diamond Black (1000)
Ceramic gray (1000) and patriot blue (1000)
Anvil (1000) and Billet Silver (1000)
Tank (1000) and Flame Red (1000)
Spitfire (500) and Bright White (500)
Ram “Built to Serve Edition” trucks have other unique interior and exterior features that set them apart, including a US flag and a “Built to Serve” sticker on each of the rear quarter panels.
“Built to Serve Edition” trucks receive additional stylish exterior elements, including 20-inch aluminum wheels with a technical gray finish unique to the edition. Body-colored rim flares also accentuate the exterior.
Each of the Ram’s new front ends receives a unique treatment consisting of an all-black grille and bezel, black bumpers, and premium black bezel lighting. To complete the look, black badges, black wheel-to-wheel side steps and two black four-inch tailpipes.
Inside, the “Built to Serve” Ram trucks represent each of the five military branches, accented with stitching in unique and matching colors: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone or Orange.
These new Ram models are also ready to show off their owner’s military pride with “Built to Serve” embroidered Velcro panels on each front seat and additional Velcro panels on each interior front seat shoulder panel. Buyers can apply their own patches – regimental, flags, name bands or slogans – to personalize their “Built to Serve Edition”. The front seat back panels are covered with a Lightweight Modular Carrying Bag / Equipment Ladder System Strap (PALS / MOLLE) for attaching additional gear or pockets.
The Ram 1500 “Built to Serve Editions” also includes:
“Built to Serve” dashboard badge
Lockable console storage (optional)
Deeply padded cloth and vinyl sport seats
Onyx black chrome interior trim
All season rubber snow mat
Underneath the skin, every “Built to Serve Edition” Ram is action-ready, loaded with 4×4 Off-Road Group content, including:
All terrain tires
Electronic locking rear axle
Front suspension protection plate
Steering gear cover plate
Fuel tank protection plate
Transfer case protection plate
Heavy duty off-road calibrated front and rear shocks
Ram “Built to Serve Edition” packages are available on all body styles and powertrains.
According to the US Department of Veterans Affairs, approximately 7% of the US population is an active member, reserve member, or veteran of the military.
As part of the “Built to Serve” initiative, Ram is drawing more attention to its volunteer initiative called Ram Nation. Ram Nation has been running grassroots volunteer events since 2015 and, with the launch of the “Built to Serve Edition” trucks, reinforces its commitment to recognize those who serve our nation and our communities.
Ram Nation is recruiting people to donate their time and volunteer in their own communities across the country. In addition to activating the Ram Nation Volunteer Corps across the United States, Ram extends the invitation to all individuals, whether or not they own Ram Trucks. To join and learn more about the new Ram Nation volunteer events, new members can register at www.ramtrucks.com/ram-nation.html.