Looks like sedans aren’t the only class of vehicles taking a hit in favor of top-tier crossovers and SUVs. The Mini Convertible in all its fun to drive kindness will soon be saying goodbye to the United States. According to Automotive News and their supply chain sources, Mini plans to end production of its two-door convertible right after production of its current-generation model ceases in February 2024.
The reason is said to be twofold, though Mini declined to comment on the issue, saying the convertible still remains an attractive model in the lineup. The first is that the Mini Convertible is not a volume seller, with just over 4,000 of them sold in the United States in 2019, a figure down 25% from 2018. The Mini Clubman and the Mini Convertible both share the bottom. iconic British brand sales graphics. The Mini Convertible has always been overshadowed by its more attractive and relatively more iconic hatchback sibling, the convertible “requiring dedicated tooling and more complexity to build,” according to Sam Fiorani, vice president of AutoForecast Solutions.
Fiorani also noted that the Mini Convertible remains a niche player thanks to other more compelling choices for less money. “Buyers are turning to small crossovers while the few remaining convertible buyers can get the … Mazda MX-5 or the sportier Ford Mustang and Chevrolet Camaro.”
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According to the Automotive News data center, non-luxury small cars accounted for just 9.2% of all light-duty vehicle sales in the United States in the first half of this year, a decline from nearly 17% il just five years ago. Non-luxury crossovers, on the other hand, account for 34.7%, a jump of almost 25% over the same period. So that’s the second reason; changing consumer demands. Additionally, Mini is looking to strengthen its crossover lineup, with plans to introduce two crossover models, including one with a fully electric powertrain.
With demand for convertibles slowly declining in recent years, Mini had only built over 30,000 units last year. That’s a 14% drop from 2016. If the rumor is indeed true, February 2024 will effectively end the Mini Cabriolet’s two-decade run since its introduction in the United States in 2005.