Mercedes Boosts Sales Lead Over BMW, Lexus At Halfway Mark
In 2019 Mercedes-Benz took a hit and its three-year streak as the number one luxury car manufacturer in terms of sales in the United States was interrupted by its German rival, BMW.
However, it seems that the three-pointed star is seeking to recapture the Bavarian crown with a decisive lead in recent sales charts. According to Automotive News, quarterly sales reports for luxury brands have already been entered, with the exception of Jaguar Land Rover.
With the numbers, Mercedes has widened its lead over BMW, making a good start in the first quarter of 2020.
In April 2020, Mercedes reported 67,746 units sold in the United States, excluding pickup trucks, while BMW sold 59,455 vehicles. In the second quarter of 2020, the Stuttgart-based automaker got another lead over BMW with 59,461 Mercedes units sold versus 50,957 BMW cars sold. This Mercedes balloon increase on BMW by as much as 16,795 units at the halfway point of the year.
To everyone’s surprise, the cash cow from Mercedes for the T2 2020 is its range of crossovers / SUVs. The GLE class leads the ranking with 9,500 units sold, followed closely by the GLC class with 9,461 deliveries. The E-Class remains the best-selling non-SUV / crossover model in the MB range with 6,857 units sold in Q2 2020.
Behind BMW, Lexus is closely following the Q2 2020 sales race with 50,456 units sold. Tesla ranks fourth with 36,800 units delivered, while Audi concludes the top five for the American market with 34,843 units sold.
As expected, sales figures fell in the first half of 2020, mainly due to the coronavirus pandemic that has struck and is still wreaking havoc in the country.