London, August 5, 2020: Mercedes has launched a dedicated channel on Motorsport.tv, Motorsport Network’s OTT digital platform dedicated to racing and automotive content.
The Mercedes channel will take fans behind the scenes of one of Formula 1’s most successful teams, as well as content from the Mercedes EQ Formula E team, customer racing teams and other automotive projects.
The channel will be accessible to Motorsport Network’s 56 million monthly audiences of global racing and car fans, the ambition being to bring this audience to the heart of one of the most successful manufacturers in history. As part of this program, Motorsport Network will also work with Mercedes by using its new Motorsport Studios platform to co-create unique content pieces exclusively for Motorsport.tv.
Mercedes will be able to access a vast archive of multimedia content, including more than 26 million images dating back to the original car created by Mercedes in 1886.
To kick off the channel, Mercedes will be giving fans a first chance to look back at the British Grand Prix through the latest installment of the F1 team’s popular post-race debriefing video series. Mercedes is the latest automaker to host a dedicated channel on Motorsport.tv and the first to include Formula 1-themed content as part of what will be available.
The Motorsport Network and Mercedes collaboration brings together two respective industry leaders: motorsport audience reach and distribution, motorsport social media and fan engagement, making it a strong partnership in the digital space of motorsport.
With a total of 19.5 million social media followings and over 125 million engagements throughout the 2019 season, the Mercedes AMG Petronas Formula 1 team is F1’s premier social media team and the fan engagement space, with a 35% engagement share among all F1 cars. teams. Joining forces with Motorsport Network gives the team another opportunity to activate and disseminate it to a large motorsport audience, as well as expand the reach of its content in Formula E, customer racing and racing. automobile.
Richard Sanders, Mercedes AMG Petronas Formula One Team Sales Director, said: “We are proud to lead the way in F1 in terms of audience and engagement on social media. Working with Motorsport Network will give our fans another destination to enjoy content from all of our motorsport programming, generating additional value and visibility for our partner ecosystem, and allowing us to share the wealth of the Mercedes Motorsport family, F1 to Formula E to the customer. races. “
James Allen, President of Motorsport Network said, “This is the coming together of two leaders in their respective fields, seeking to add another level to the way they serve their audiences. Storytelling is at the heart of how brands and OEMs reach their audiences today and we look forward to co-creating a channel that is a true destination for Mercedes fans.
For more information please contact:
Ravi Pankhania, Motorsport Network – Ravi.Pankhania@motorsport.com
About Motorsport Network
Each month, more than 56 million dedicated users visit a Motorsport Network digital property, to buy, learn, be entertained or just to feed their passion for cars and racing.
We are at the heart of the motor racing and automotive industries and provide authoritative thought leadership and unique experiences to our customers. We support them on a customer journey that encompasses news and information, events, tickets, games and eSports, so we leverage the network effect to add value to their experience. We use our in-house technology and modern data tools to continuously test, learn and improve. Our processes, content creation and products are constantly evolving to better serve our audiences.