McLaren Cuts Elva Production To 149 Units, Shows Off Snazzy Designs
Ultra-exclusive Ultimate Series roadster customer specification sessions now run digitally
New virtual reality viewer introduced to give clients more creative freedom and deliver immediate results
Inspirational new visual themes developed as ‘Explore’ and ‘Timeless’ concepts by the McLaren Automotive design team
Having secured one of the most exclusive McLaren cars to date, customers who buy an Elva now engage with McLaren Special Operations (MSO) to choose the specs for their new Ultimate Series roadster. MSO Bespoke Liaison Managers work on a 1: 1 basis with remote customers, using a new state-of-the-art virtual reality viewer to explore all aspects of the car, refining thoughts and inspirations in a truly tailored personal choice statement.
The latest car in the Ultimate series, the McLaren Elva follows the McLaren P1TM, McLaren Senna and McLaren Speedtail to deliver a unique experience – in this case, the purest expression to date of outdoor driving pleasure.
Developing and finalizing the exact specifications of each Elva is an integral part of the purchasing process, with customers assigned a bespoke MSO Liaison Manager and Visualization Specialist to assist them. The new McLaren Advanced Visualiser (MAV) is a key technology in bringing ideas and concepts to life as very high-quality virtual images that show the customer what the proposed design themes would look like in a finished car.
Created by McLaren from software originally designed for gaming, the MAV uses ultra-HD resolution rendering to display individual Elva elements, then combine them to create a full specification, with almost immediate visualization of the result. The system also allows for a quick and accurate demonstration of how different color combinations drastically change the appearance of the Elva.
The level of functionality and detail of the MAV allows customers to open and close the doors in virtual reality to enter the car and experience different interior features, from the colors and materials of the seats to the finishes and stitching. The aero elements can also be taken a close look, and the viewer even allows users to look under the body to learn more about the Elva’s suspension and brakes.
The range of exotic materials carefully curated for Elva customers by McLaren and MSO’s design team can also be showcased with ease. Among these is Ultrafabrics®, a durable, lightweight and weather-resistant material that is inspired by premium performance materials used in private jets and luxury yachts. Soft coverings can be embellished with reflective micro piping to create unique light-in-dark flourishes, while on harder surfaces carbon fibers and precious metals can be used individually or combined for a dramatic effect, as was the pioneer of the McLaren Speedtail.
To further inspire customers by shaping existing visions and sowing new ideas, McLaren’s design team released two new design concepts Elva, Timeless and Explore. Each includes a range of visual themes, incorporated into the MAV curriculum, to generate ideas and spark discussion.
The themes in Explore evoke the spirit of adventure expressed by Elva’s property; Magma, for example, suggests the power of molten lava in a blend of Satin Azores and Satin Memphis Red Velocity exterior colors, a look that continues inside with Caviar Black Ultrafabrics® to create a shameless dramatic appearance.
Timeless, meanwhile, focuses on the sense of history encapsulated in the Elva’s design, balanced by a fascination with the future. The casual Urbane combination of Liquid Alloy Gloss exterior paint and Cortado Tan Enhanced Full Aniline leather interior is one of the themes, visually suggesting the elegance paired with relentless performance.
“The Explore and Timeless concepts offer a contemporary aesthetic contrasting with the M1A Elva legacy themes previously designed for our latest Ultimate Series car. These two new concepts are designed to showcase the incredible shape of the Elva, whether it’s the classic elegance of Timeless or the technical finishes of Explore. Both capture our core ‘everything for a reason’ design principle. “
Robert Melville, McLaren Automotive Design Director
Customers looking to recreate an iconic McLaren racing livery can also be inspired by the MSO M1A and M6A themes – a tribute to the legendary racing cars of Bruce McLaren. The M1A Elva theme features a Magnesium Silver racing stripe that sweeps across the sills, runs around the front splitter and over the hood, accompanied by an Accent Red stripe and complemented by Bruce McLaren’s iconic number 4 racing graphic. A fitting tribute to the fastest car at the 1964 Canadian Sports Car Grand Prix.
Alternatively, the MSO M6A reproduces the 1967 McLaren Can-Am icon in its external paint scheme. Anniversary Orange is a reminder of when this legendary racing color was adopted and is adorned with a dove gray stripe, the McLaren Cars decal and Bruce McLaren’s signature in blue, as well as his race number 4. Bodywork in satin carbon fiber and 10 diamond-cut spokes, the wheels seal an avant-garde effect of the 21st century.
McLaren also confirmed that with the known production shutdown during the global Covid-19 pandemic, no more than 149 Elvas will now be built, given the limited production slots available on the recently reopened line and availability compromised parts. This will make it one of the most exclusive McLarens ever produced – after the Speedtail – and will help protect customers’ investment in this unique car.
More information on the Timeless & Explore inspiration guide is available at: https://cars.mclaren.com/gb-en/ultimate-series/mclaren-elva