When FCA chief Honchos sat down at a table to decide the fate of his troubled brands, it was essentially a matter of choosing the preferred child. Since they could not invest in all brands, they decided to give priority to Alfa Romeo by investing in a brand new Giorgio platform which supported Giulia and Stelvio. Now it’s Maserati’s turn to get the love from her parents. As for Lancia, it pulled the shortest straw by reducing itself to a model – Ypsilon – sold exclusively in Italy.
Launching the rejuvenation of Maserati is not a brand new car because the prototypes seen by our spies represent a revisited version of the Ghibli. Yes, it has new headlights and taillights as well as slight modifications to the bumpers, but it’s essentially the same car. Some modifications are expected inside the cabin, but it remains to be seen whether the company with the trident logo will be able to hide the roots of the car since 2013.
While conventional powertrains are likely to be updated, the biggest news regarding Ghibli’s impending facelift will be the adoption of a hybrid configuration. A new teaser released by Maserati reveals that the world premiere has been rescheduled again, with the envelopes slated to be released on July 16. The electrified Ghibli was due to be presented in April at the Beijing auto show, but the COVID-19 crisis forced the organizers to delay the event until September. Maserati first moved to July 15, but it now looks like the car will debut a day later.
It remains to be seen whether Ghibli’s regular facelift will be revealed with the hybrid, although that makes the most sense for us. Rumor has it that a sweet four-pot hybrid configuration is also present, as is the latest Uconnect infotainment system, as well as a group of digital instruments and more security technologies.
According to the latest Maserati product roadmap, the new generation Ghibli will not arrive until 2024. Meanwhile, the Quattroporte is expected to pinch in the following months and move to the next generation in 2022. The Levante SUV gets also a facelift later this year before the arrival of a brand new model scheduled for 2023.
The MC20 supercar, which will receive a convertible derivative by far in 2021 when a second SUV should be released with the next GranTurismo, is by far the biggest revelation planned for 2020. The revised GranCabrio will follow in 2022.