The 2021 Ram 1500 TRX is a superlative pickup in many ways, sprinting to 60 miles per hour 4.5 seconds and up to 14 inches of suspension travel. And now, thanks to the recently launched Ram Trucks Build & Price tool, we know this will also be the most expensive half-ton production truck on the market, at $ 100,835. That’s over $ 69,995, which is what Ram wants for a base 1500 TRX.
The first additional expense is a destination charge of $ 1,695, which all trucks will carry. This means that before an almost inevitable markup from the dealer, the cheapest TRX will find a new home for $ 71,690. The most expensive option on the all-terrain monster is the TRX Launch Edition package limited to 702 units. Priced at $ 12,150, it includes hood and bed graphics, a panoramic sunroof, premium Harman Kardon sound, a heads-up display, and adaptive cruise control, among many other features.
The introductory edition is only available with the TRX Level 2 Equipment Group, a $ 7,920 package that includes extensive leather interior trim (grab handles, seats, steering wheel, and more), heated front and rear seats, and ventilated, blind spot monitoring, rear seat tilt, and more. Other options that contributed to an additional cost of $ 29,000 included two-tone paintwork for $ 250, reverse trailer steering for the $ 495 trailer, a RamBar for $ 1,895, and a tire carrier for $ 995. in the Mopar bed and running boards for $ 1,195.
For comparison, the most expensive Ford F-150 Raptor costs $ 75,840 before delving into the Blue Oval’s extensive catalog of accessories. Plus, the Ram 1500 TRX also requires a bigger investment than most heavy-duty trucks – only a heavily accessorized Ford F-450 Limited beats it, at $ 101,310. Ram’s 3500 Heavy Duty with two rear wheels goes for $ 95,865, more than an F-450 without accessories.
Is the world ready for a $ 100,000 game truck? The market will tell, and Ram says he’s ready to build as many non-Launch TRXs as customers demand. With supercar makers focused on six figures for decades, we’re guessing it’s time for high-performance trucks to follow suit. Of course, you can’t fit a wooden cord into a Ferrari, so there are some advantages to going the TRX route if you have that much money burning a hole in your pocket.