Lincoln Rules Out A New Pickup Truck For The Brand

Lincoln Rules Out A New Pickup Truck For The Brand

Anyone hoping Lincoln would resurrect the Blackwood or LT pickup is about to be disappointed. In an interview with Ford AuthorityFord vice president and North America president Kumar Galhotra told Ford Authority the company has no plans to pick up. Instead, Lincoln will continue to focus on SUVs and crossovers, “which are doing well” according to Galhotra.

In the early 2000s, Ford attempted to bring the pickup truck into the luxury market, rebranding the Ford F-150 with a new name and Lincoln logo. The company’s first attempt, the Blackwood, lasted one model year in the US – 2002. Mexico, however, enjoyed the pickup for two model years. Sales of the model suffered from its lack of features and other poor design issues.

However, a few years later Lincoln was back with the LT. It improved on many issues that plagued the Blackwood, for much longer – from 2005 to 2008 model year. It also sold much better. The model continued in Mexico until its discontinuation in 2014. Since then, there has been no hint that Lincoln would try a pickup for the third time, especially as the F-150 can hit prices. luxury cars. The 2021 model can fetch over $ 70,000 if you choose the top version and check all the option boxes.

Lincoln has renewed its focus on crossovers and SUVs, which is helping the automaker increase sales. In 2019, they were up 8.32%, according to CarSalesBase.com, selling just over 112,000 vehicles. Rumors were circulating in June that the Ford Edge and its platform mate, the Lincoln Nautilus, were heading for cancellation, although Lincoln said at the time that the model was important to the growing portfolio of the business. One thing we won’t see, however, is a truck.

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