Lincoln Continental Officially Dead At The Hands Of Lincoln SUVs
The Lincoln Continental sedan will reach the end of the road in 2020, and production will stop definitively by the end of the year. According to a report found in Automotive news, the automaker is killing its last remaining luxury car to focus on crossovers and SUVs.
This decision is not surprising, especially since the Continental is currently one of the company’s best-selling vehicles. Lincoln found homes for 1,845 new continents in 2019, a number that only beat the three-row crossover of lame (and ugly) ducks. In contrast, the automaker has sold nearly three times as many Navigator SUVs, which are much more expensive than even the most expensive Lincoln sedan.
With the departure of the Continental and the already confirmed death of the MKZ, the Lincoln range will now be completely deprived of sedans. Small mid-size Corsair and Nautilus crossovers will join mid-size Aviator and Navigator SUVs, and the company will invest in an upcoming luxury crossover for electric vehicles. This model was supposed to share the bones with the Rivian R1S, but those plans were abandoned. Instead, it will roll on a Lincoln-specific platform.
The Continental is not the only victim of a world obsessed with high-performance sports. For 2021, Ford will only offer the Mustang in a line that otherwise only includes SUVs and trucks. Like Lincoln, Buick will sell SUVs alone for 2021, with the LaCrosse coupe last year and the Regal later this year. Other recent cancellations include the Mercedes-Benz SL and SLC roadsters, the Lexus GS and the Acura RLX.
If there is any consolation in this news that the Continental and its stellar variant Continental Coach Door are dead, it is that Lincoln’s SUV range is better than ever, thanks to the Corsair, Aviator and Navigator. Now, let’s put this Nautilus for an important update …