Trademark lawyers at Toyota remain busy filing applications for the “LBX” and “Lexus LBX” names. However, it’s not entirely clear what this moniker might be used for. Lexus enthusiast discovered the requests.
On August 5, Toyota filed for the “LBX” trademark in Europe. On the same day, the company also applied for “LBX” and “Lexus LBX” in Israel. Then, on August 7, the automaker submitted the documents for “LBX” in Iceland and Switzerland. All of them belong to the category of “automobiles and their structural parts”.
Considering the location of all of these trademark applications so far, this makes us think the LBX would be a Europe-centric creation. However, since the inception of the Lexus brand, the brand’s models have used alphanumeric model names consisting of two letters and numbers that refer to the powertrain. LBX does not correspond to the normal nomenclature and there is no indication that the mark is revising the mark scheme.
Lexus enthusiast speculates that the mark might be for an upcoming concept, and there is some evidence to support this theory. A rumor suggests that the Toyota Yaris Cross could get a Lexus variant that the company would call the BX. The small crossover would be below the UX in the lineup. If the brand wants to preview the vehicle at an upcoming show, then LBX would be a suitable name for it.
Since the Yaris Cross is aimed at European and Asian markets, it would make sense for Toyota to first apply for the trademark for the Lexus version in these areas.
Toyota has also recently registered trademarks worldwide for “Lexus RZ 450e”, including in the United States, Europe and Australia. This may be the name of an electric crossover from the brand.