Lamborghini will no longer unveil new models at major international motor shows. The Italian supercar maker will instead focus on smaller events with exclusive guest lists to introduce new products to potential customers.
“We have decided to abandon car shows because we increasingly believe that having an intimate relationship with the customer is the key and that car shows are no longer aligned with our philosophy,” said Katia Bassi, director Lamborghini Marketing and Communications. India Coach.
She said the company’s customers want to feel like they have an individual relationship with the company and its vehicles. Traditional auto shows can offer this kind of exclusivity.
“Motor shows in their traditional format have allowed people to see new cars and technologies under one roof in a timely manner, but influences such as the Internet and social media have fundamentally changed this role of motor show. ‘traditional automobile,’ said Bassi. India Coach.
The next Lamborghini launch should be the next track machine in the Squadra Corse division. It doesn’t yet have a name but contains a naturally aspirated 6.5 liter V12 developing 830 horsepower (619 kilowatts). The body is properly performance-oriented, including a roof-mounted intake to direct fresh air to the engine. The debut takes place at an undisclosed time this summer, and the vehicle’s production cycle could be as low as 40 units.
Spy photos also show that the company is developing a model that may go by the name of Huracan Super Trofeo Omologato. It would use the Huracan Evo’s naturally aspirated 5.2-liter, 640-horsepower (477 kW) V10 engine, but loses approximately 330 pounds (150 kilograms) through heavy use of carbon fiber.