New Lamborghini Ad Personam Virtual Studio Lamborghini Aventador SVJ Xago Edition: Special Edition Reserved for Ad Personam Virtual Studio Consultations
Sant’Agata Bolognese, July 20, 2020 – Automobili Lamborghini has created a new virtual Ad Personam studio, offering consultation sessions to customers around the world who want to personalize their new Lamborghini without going to the specialist Ad Personam department in Sant’Agata Bolognese, in Italy.
From July 2020, customers can pre-book an initial consultation of around two hours through their dealership, either by joining their sales specialist in the showroom or from another location, for their dedicated session with the Lamborghini specialists surrounded. of the many Ad Personam options on display. A video call will be supported with the relevant model in the Ad Personam studio, along with live design proposals and setup suggestions from the Ad Personam team, using smartphones for tours and to view close-up details. The virtual consultation is followed by full proposals sent to the client, including renderings and even material samples.
“Lamborghini always dynamically thinks about the best solutions to challenges, and our new Ad Personam virtual studio consultations have been carefully designed to support customers who, in an age when we are all cautious of international travel, always want the special, one-on-one experience creating a fully personalized car, ”said Giovanni Perosino, Commercial Director of Automobili Lamborghini. “We still look forward to welcoming clients to Sant’ Agata Bolognese in the future, but we anticipate that over 150 Ad Personam consultations will take place virtually during this year and will continue as an option for the future. With the support of our dealers all over the world, who also have significant experience with customization and of course, samples and materials in their own dealerships, we have the exciting opportunity in the increasingly digital age to virtually create unique Lamborghini models.
To celebrate the new Ad Personam installation, Lamborghini is announcing the Aventador SVJ Xago Special Edition: a car produced in just ten units and reserved for customers virtually specifying their Aventador SVJ. Inspired by the hexagonal cloud shapes at the North Pole of the planet Saturn and by the force of the hexagon in nature, the Xago celebrates the iconic “hexagonita” theme in Lamborghini design.
The exterior of the Lamborghini Aventador SVJ Xago Edition features a specially created faded hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims. The interior features an exclusive seat pattern with the theme of hexagonita and a special contrast color to match the exterior. Each of the ten Aventador SVJ Xago models will be identified by a number plate.
Automobili Lamborghini launched its Ad Personam program in 2013 and opened its Ad Personam studio in 2016. Today, more than 50% of Lamborghini cars coming off the production line feature at least one Ad Personam detail: a percentage that has tripled in over the past three years, with the United States, Asia and the United Kingdom the largest markets.