It is not surprising that with the current COVID-19 pandemic, we all have an unexpected time in our hands. A self-improvement movement has started and we are learning new skills and trying new things. Koenigsegg is no exception and recently participated in the production of what the Swedish automaker calls in-house free time production.
While Koenigsegg vehicles have spent countless hours in front of the cameras, there is a role reversal when it comes to being on the other side. All of that is now changing with the brand’s latest short film, The Reign, which features the company’s founder and CEO, Christian von Koenigsegg, and his Regera staff.
The story begins with Christian washing his Regera. While retailers have said that Koenigsegg vehicles have factory hall quality paint, Christian is not doing his Regera a favor. We know the movie is all for fun, but we certainly cringed a bit when we saw the cheap sponge slipping on the paint.
Aside from the semantics, the film presents an Easter egg with the ghost squadron which is responsible for protecting the Regera. While it may sound like an insignificant task force written in the film, the real ghost squadron actually plays a very important role for the Swedish automaker. In fact, its factory in Ängelholm housed The Ghosts, Sweden’s oldest fighter squadron. From the start, Koenigsegg decided to honor the legacy of the ghost squadron in its ghost-shaped logo.
After the car wash, Christian receives a call from an opponent in Monaco who wants his sacred Regera. Unfortunately, since he was the last to leave the production chain, he did not part with it, or at least he thought….
While there are some campy qualities to the Koenigsegg movie, we’re curious to see what future episodes will be held. Let us know your thoughts on the summer series in the comments below.