Jeep Plans Entire Wagoneer Family of Vehicles
Jeep is in the family lane and the brand is expanding into the premium three-row SUV space with a whole portfolio of vehicles under the Wagoneer name.
The first members of the new Wagoneer family will arrive in summer 2021, including a mainstream 2022 Jeep Wagoneer. This model is expected to start at around $ 60,000 and face rivals such as the Chevrolet Tahoe, Ford Expedition, and GMC Yukon. At the same time, Jeep will launch the 2022 Grand Wagoneer which will take on the Cadillac Escalade and Lincoln Navigator.
Once production is in full swing at the Warren, Mich., Assembly plant, Jeep will add even taller boys in the form of long-wheelbase versions. The Extended Wagoneer will take on the Chevy Suburban, Ford Expedition Max, and GMC Yukon XL, while the longer, premium Grand Wagoneer is aimed at the Escalade ESV and Navigator L. The Grand Wagoneer, which will be fully loaded will cost around $ 100,000 is also targeting the Range Rover. All new Jeeps have bones on the chassis thanks to a modified version of the Ram pickup architecture.
Other variants – including, yes, one with 702 HP – are expected
And we fully expect the Wagoneer family to receive some extreme variants. Most Jeep nameplates have Trailhawk versions to provide the ultimate ability to crawl through rocks, and Jeep also makes a super powerful on-road Trackhawk model, as well as a Gladiator Mojave that runs in the desert. The pinnacle of the Jeep lineup is unlikely to be shorted out when it comes to possible fallout.
Also, let’s not forget that the Ram pickup truck also built at the Warren plant is now available as a 2021 version of the Ram 1500 TRX, with a supercharged 6.2-liter V-8 (Hellcat) putting out 702 horsepower and 650 lbs. pi. The stars are aligned for the addition of a high performance version of the Grand Wagoneer in the future.
Jeep expansion into new territory
All of this is new space for modern Jeeps: to grow the brand into large full-size SUVs and move up to the premium league. It’s even new that a Wagoneer – which was in production from 1962 to 1991 – has a third row.
In addition to conventional powertrains, the Wagoneer family will also offer plug-in hybrid versions. This is in line with FCA’s commitment to electrify all Jeeps over the next several years without compromising their off-road prowess. FCA is spending $ 10 billion to add electric motors to 30 nameplates, half of which will be hybrids or plug-in hybrids like the Wagoneer.
Ralph Gilles, design manager at FCA, said he was excited – ten years ago – to elevate Jeep and expand the range. Then, she was told that the new three-row SUV would revive the Wagoneer name, and the task instantly became more daunting. “This name really means a lot to all of us,” he said. No pressure: his team just needed to take a nameplate rooted in the heritage of the Jeep brand and create a new portfolio of vehicles worthy of the badge. But there was not to be a copy of Wagoneers’ past, as its marching orders were, in so many words, to redefine “American Premium” and deliver a unique customer experience with a vehicle that sets a new standard of sophistication. .
The return of this American icon is a logical extension of the brand, says Christian Meunier, global president of the Jeep brand. “Wagoneer will allow us to expand very well beyond the current Jeep lineup.” He confirmed two wheelbases for Wagoneer and Grand Wagoneer to tackle different players in the segment. “We will be very well equipped to be a key player in both the general public and the premium.” In addition to the United States, Meunier said the Wagoneer range will also be available in Canada and Mexico.
Plans and schedule have changed
A revival of the Grand Wagoneer has been planned for some time. He’s been on FCA CEO Mike Manley’s wishlist for more than a decade, from when he pushed to do so as global Jeep brand chief. In 2014, when former FCA CEO Sergio Marchionne included the Grand Wagoneer in the automaker’s five-year plan, it was scheduled for a 2018 launch and was going to be built on a stretched version of the Jeep Grand Cherokee architecture. new generation. But as they apparently do with the frequency at FCA, the plans changed, and in 2017 Marchionne announced that the SUV would instead use a modified version of the Ram 1500 architecture and be built in the same truck factory. T timing was pushed back, but now we know it happened.
Jeep is not the only one to create a family. Ford recently took two of its iconic vehicles, the Mustang and the Bronco, and created sub-brands around their historic names. But in Ford’s case, it has extended its legendary badges to vehicles quite different from and run on different platforms than their namesake. The 2021 Mustang Mach-E is an electric SUV that shares some styling cues with the pony car, but not the foundations or powertrains. And while the Bronco builds on the architecture of the Ford Ranger pickup truck, the 2021 Bronco Sport is a unibody crossover that uses the foundations of the Ford Escape.