Hydrogen fuel cell vehicles have not experienced as large a leap in acceptance and development as electric vehicles, and although they are the most abundant element on earth, they are generally dismissed as an extremely costly extraction and infrastructure process. But, many auto companies agree that it’s as clean as possible. Jaguar Land Rover is the latest automaker to announce that they are starting work on hydrogen fuel cell vehicles, and the first will be an SUV, according to an official document found by autoexpress.co.uk.
While many manufacturers have already tried hydrogen, JLR’s latest initiative is widely supported by the private sector and the government. Dubbed Project Zeus, the development of a hydrogen fuel cell vehicle is part of a government-funded 73.5 million pound ($ 90 million) auto program to help reduce emissions of carbon. JLR will work closely with a number of companies in the UK, such as Delta Motorsport, Marelli Automotive Systems UK and UKBIC (The UK Battery Industrialization Center), all of which have successfully developed components for alternative fuel vehicles . The idea is that the project will take place over a few years and that all companies will intervene to analyze, evaluate and develop the hydrogen technology.
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Resources that can be pooled by four companies can accelerate development. A statement issued by the Department of Business, Energy and Industrial Strategy said that “in collaboration with world-class research and industry partners, Jaguar Land Rover is developing a prototype fuel cell vehicle hydrogen. The project will provide a concept of premium zero-emission fuel cell SUV with Jaguar Land Rover attributes, such as long range, fast charging, towing, off-road capability and low temperature performance. “
The government statement added: “The project will help stimulate significant growth and capacity in the design and manufacture of fuel cell electric vehicles, providing a competitive intellectual property and supply chain advantage for the United Kingdom.” The project being relatively young, the jury still does not know if the first hydrogen vehicle from JLR will be badged as a Jaguar or Land Rover.