As with any type of design, its attractiveness is always subjective. Of course, there are generally accepted vehicle facades that we all find beautiful, and there are some that are extremely polarizing. However, no matter how you look at it, there is always a way to imagine a better version or a better look. This is why being an automotive designer is tricky; there is an element of personal style, mixed with maintaining the brand identity, and that does not go too far with crazy amounts of experimentation.
I mean, although we all admit that the all-new Dodge Durango SRT Hellcat is a performance SUV monster, and that it has the look and feel that matches, there could be a way to energize it a little more. That’s what TheSketchMonkey understood, and all it takes is just a simple reorientation of a pair of front bumper elements. As he explains, the Durango SRT Hellcat is undoubtedly a Dodge; it has broad but rounded shoulders and lines, almost rounded and round. But that’s okay, and that’s not the problem here because that’s how it has always been for Dodge and their vehicles. What bothers him is that there must be a central frame element in which all the headlights, vents and angles must be anchored.
Trust us that we didn’t see it until he pointed it out – all of the front design elements of the Dodge Durango SRT Hellcat appear to be facing upward and at an interior angle, creating a triangle. The inner edges of the headlights, the edges of the gaping radiator grille and the edges of the side vents where the fog lights are located, all of these elements point upwards towards a point where they do not converge. The front has almost no chin to round the bottom, creating a kind of foundation. So how does TheSketchMonkey solve this? By literally reversing the side vents to make an angle that goes inward downward, connecting the outer edges of the hood and the headlight, creating a fairly well framed and slightly more aggressive face.
We think it sounds pretty sweet, and something that could be done easily on the aftermarket scene. These larger vents are definitely part of this high performance SUV. So, what do you think?