Ineos Grenadier Debuts As A ‘Form-Follows-Function’ Off-Roader

· “Form follows function” in an engineering-led design process focused on delivering a vehicle for work

· Development program moving forward, with prototype testing moving toward 1.8 million km on and off road over the next year

· Created to realize the vision of the adventurer and president of the INEOS group, Sir Jim Ratcliffe, the Grenadier will be a capable, durable and reliable 4×4 designed and built to manage the most difficult environments in the world


INEOS Automotive today unveils the exterior design of the Grenadier, its future 4×4 vehicle with no frills for the world, a new step on the road to starting production.

Built from the ground up on a brand new platform, the INEOS Grenadier was purposefully designed: to meet the requirements of its future owners for a robust, capable and comfortable work vehicle to go everywhere.

“The brief was simple. We decided to design a modern, functional and high-performance 4×4 vehicle, of which utility is at the heart, ”said Toby Ecuyer, head of design. “An“ easy to read ”design, unambiguous as to the Grenadier’s role in life. There to do everything you need, and nothing you don’t have. Nothing is for the show. Modern engineering and production techniques ensure that the Grenadier performs very well, but we have been able to stay true to the essence of creating a utility vehicle that will stand the test of time. ”

Dirk Heilmann, CEO of INEOS Automotive, said: “We are delighted to be able to share the Grenadier design so early in the process. Most manufacturers would hold back, but we are a new company, building a new brand, and we want to take people with us on this exciting journey.

“The presentation of the design now allows us to focus on the next critical phase of vehicle development, testing its capabilities and its durability. We have a very ambitious program ahead, as we put the prototypes to the test in all conditions, on the verge of accumulating some 1.8 million km of testing in the coming year. From today, the covers are closed. Testing “in plain sight” without the need for camouflage packaging, foam blocks or false panels is an added advantage. “

Sir Jim Ratcliffe, President of INEOS, said: “The Grenadier project began by identifying a gap in the market, abandoned by a number of manufacturers, for an all-terrain utility vehicle. This gave us our technical plan for a capable, durable and reliable 4×4 designed to handle the toughest environments in the world. But you also had to watch the play. As you will see today, Toby and his team have done a great job in providing a design that is both distinctive and useful. “

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