Icon’s Old School Thriftmaster Chevy Pickup Hides New-School V-8, Suspension
You know Icon 4 × 4 – restorer of Toyota Land Cruisers, modifier of Ford Broncos, customizer of various old vehicles of his “Derelict” series. Icon also has a love affair with post-war Chevrolet pickups, and this Thriftmaster is the first in the Old School series to hold these vintage trucks – more subtle than their custom full-flow builds. , but less demanding than their competition restoration work. Think of it like a traditional restaurant, but Jonathan Ward style.
Icon wants the Thriftmaster Old School Edition to drive as well as it looks, and there’s a better-than-solid chance when you consider the hardware involved. Power comes from a GM LS3 V-8, a popular engine for this kind of custom build, and for good reason. It is compact, there are many parts and it is very powerful. Here, it produces a claimed 430 horsepower and channels the power through a very robust GM 4-speed automatic transmission.
Upgraded brakes seem like a necessity with this type of juice underhood, so the Brembos come equipped. The suspension has also undergone a radical transformation, with independent suspension front and rear. It shouldn’t drive like the farm truck it used to be at all.
But aesthetics are the real star of the show here. Icon always nails the vibe, and the Thriftmaster looks honest despite being covered in premium materials and bespoke touches. There’s African teak in the bed, creamy green two-tone paint applied to the reworked body panels, and gorgeous leather to the bench seats and door panels.
Does this Icon Old School Thriftmaster blow your mind? For the right price, Ward’s team will likely build you one. See Icon 4 × 4 for more information.
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