Hyundai Body-On-Frame SUV Rendered To Battle Tahoe, Land Cruiser
At this point, there is no stopping of the SUV train. Buyers are faced with a billion choices in a wide range of sizes, but there is one SUV segment where competition is still thin. Full-size body-on-frame models are rare, and this is a segment Hyundai is supposed to be looking for. To give us a taste of what such a vehicle might look like, we have this unofficial render of Enoch Gonzales on Behance.net.
In fact, Gonzales created several variations of this fictional Hyundai in a range of colors and features that you can see on his Behance page, but the basic design is still the same. It takes an interesting take on Hyundai’s family grille by dropping a crossbar in the mid section. This certainly goes against the current larger-than-life grille designs, but it gives this SUV a distinctive face. Thin daytime running lights and big headlights are more in line with Hyundai’s design language, and the rear takes a bit of Kona inspiration with its upper and lower light bank.
At this point, such a vehicle is pure speculation. We haven’t spotted any camouflaged prototypes, but rumors have circulated that the automaker is at least considering the full-size segment. Hyundai last year registered the Pavise name in New Zealand, and in a recent interview with Carsales.au Lorenz Glaab, head of global product management at Hyundai Motor Group, hinted at plans for something. which would be located above the fence. In those renderings, Gonzales envisions a revival of Hyundai’s nickname Terracan for the name, which was last used in 2007 on a short-lived midsize SUV that shared the basics with the Mitsubishi Pajero.
Entering the market on a large scale could be lucrative if prices are controlled. In 2019, General Motors sold over 250,000 body-on-chassis SUVs after you combined sales of Chevy Suburban, Tahoe, GMC Yukon, and Cadillac Escalade. It’s an area where competition is relegated to only a handful of choices, but with GM’s dominance in the segment for decades, it would be difficult for Hyundai to open up.