With the introduction of the 2018 model year, the Hyundai Accent lost its hatchback version in the United States. Currently, the brand’s entry-level model is only available as a sedan in America and you will no longer be able to order it in Canada after the 2020 model year.
Surprisingly, Hyundai Canada decided to abandon the Accent Hatchback once the 2020 MY version was completed. The move comes just a year after the South Korean company ditched Canada’s Accent sedan and essentially left the country with no Accent offers yet.
While the Accent “has met with particular success in the province of Quebec, where Hyundai continues to hold its largest market share in Canada,” the automaker wants to direct its customers to the Kona, which is more profitable. This easily explains the huge 78% increase in crossover sales in 2019 compared to 2018, while the Accent saw a significant drop of 54%.
“Amid the most aggressive product offensive in Hyundai history, we are rapidly improving the breadth and depth of our successful product portfolio,” said Don Romano, CEO of Hyundai Canada, in an email. Addressed to Automotive News. “The successful launches of the Hyundai Venue and Kona represent tremendous opportunities to deliver the best award-winning vehicles on the market to our customers seeking entry-level, well-equipped transportation.
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Recently, the Accent was the bestseller in the subcompact car segment in Canada and held the position for 10 years between 2009 and 2017, the online publication reports. However, with the arrival of newer and more practical crossover offers, customers have diverted their attention from the little sean.
Note: The 2018 Hyundai Accent Sedan is shown in the gallery.