FORD AND DISNEY TEAM UP TO REVEAL THE NEW FORD BRONCO FAMILY THROUGH ABC, ESPN, NATIONAL GEOGRAPHIC AND HULU
Ford Motor Company will unveil the all-new Ford Bronco line at Disney’s broadcast, cable, digital and streaming properties. On Monday July 13, three personalized 3-minute films will be broadcast on ABC, ESPN and National Geographic, during the first commercial break of each network at 8:00 p.m. ET time.
The three films will be available on demand on Hulu the next day.
Oscar-winning director and renowned director of photography, photographer and climber Jimmy Chin collaborates with Disney CreativeWorks, Disney’s award-winning creative agency, to co-create network stories with the Ford team
Ford will share additional content showcasing the capabilities and new features of the Bronco line on its own social media
Bronco fans can reserve their Bronco model for $ 100 each, starting Monday July 13 at 8:00 p.m. AND on ford.com
DEARBORN, Mich., July 2, 2020 – Ford Motor Company will unveil the all-new Ford Bronco 4×4 family on Monday July 13 on Disney multimedia networks – marking the very first prime-time product revealing a roadblock through broadcast, Disney cable, digital and streaming properties, including ABC, ESPN, National Geographic and Hulu.
“Ford Bronco is an icon that captured the imagination of people and inspired them to explore the most remote corners of America and the world since the 1960s,” said Jim Farley, chief operating officer of Ford. “As a new era begins for Bronco, we are proud to draw on the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to go out in the wild.”
Ford originally planned to unveil its all-new Bronco 4×4 SUV lineup in June at the revamped and inspired North American International Auto Show in Detroit. After the coronavirus pandemic prompted auto show organizers to cancel the show for 2020, the Ford team rethought the revelation strategy, aimed at attracting an even wider audience for its highly anticipated Bronco debut.
Bronco’s revelation marks the first time that Disney CreativeWorks, Disney’s award-winning creative agency, deploys branded personalized content on multiple networks during prime time on ABC, ESPN and National Geographic. Each film will be broadcast on the respective networks on Monday July 13, during the first commercial break at 8:00 p.m. ET time. The three films will be available to viewers on Hulu starting Tuesday, July 14.
“At Disney, we are proud to create a culture and leverage our unrivaled portfolio of brands to tell stories in authentic and creative ways at meaningful times,” said Rita Ferro, President of Disney Advertising Sales. “With Ford, we are reinventing what a product can look like by using our best sports, entertainment and streaming brands to bring the new Bronco family to life in a way that honors their heritage and gives viewers an unforgettable memory.” . experience.”
This is how the personalized film of each network will reveal the brand new Bronco family:
Bronco will be featured in a 3-minute film starring country music singer Kip Moore during “CMA Best of Fest”, the Country Music Association’s three-hour concert experience, aired Monday, July 13 (8 am 12:00 a.m. to 11:00 p.m. ET).
A film starring another Bronco model and professional climber Brooke Raboutou will be released during “SportsCenter”.
Oscar-winning director and renowned director of photography, photographer and climber Jimmy Chin will feature another Bronco at “National Parks: Yosemite”. Additionally, Chin will judge a hashtag challenge contest and appear in an Instagram story featuring Bronco on NatGeo’s Instagram account.
On Tuesday July 14, the three personalized films will be available on request on Hulu. The films will be available to viewers through interactive advertising formats and in an organized collection of outdoor and survival-themed content aligned with the Bronco lifestyle.
In addition to films created for ABC, ESPN and National Geographic, Ford will also be sharing additional special content with fans on its YouTube, Facebook, Instagram and Twitter channels starting at 8:00 p.m. AND July 13 – including additional details on the performance of each new Bronco model.
Fans can reserve their Bronco model for $ 100 each, starting Monday July 13 at 8:00 p.m. AND on ford.com.
Until July 13, Ford Bronco fans can follow the latest Bronco news and the countdown to reveal with @FordBronco on Instagram.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full range of cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through the Ford Motor Credit Company and pursues leading positions in electrification; mobility solutions, including autonomous driving services; and connected services. Ford employs approximately 188,000 people worldwide. For more information about Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
About Disney Media Networks
Disney’s Media Networks is the main unit of The Walt Disney Company which contains the wide range of television networks, cable channels, associated production and distribution companies and television stations owned and operated in two divisions – Walt Disney Television (ABC, Disney Channel, Freeform, FX and National Geographic) and ESPN.