I live in the Philippines – the country of Manny Pacquiao, Lea Salonga, Jo Koy and Charice Pempengco, otherwise known as Jake Zyrus. Besides excellence in sports and entertainment, we are also proud of our love for vans.
In fact, there are 10 truck nameplates in our country – most also exist in Western countries, while some are only offered on this side of the world – all in close competition for the crown as king of vans .
But all these trucks in the Philippines have one thing in common: they are all medium in size. Not that we really complain; our roads here are not as wide as those of the United States. And don’t get me started on parking spaces in shopping malls.
The landscape of truck competition in my home country is about to change with the launch of the Ford F-150. There is only one problem – we are not getting the 14th generation model which will debut several hours after the publication of this story. Ford Philippines sells its outgoing predecessor, the U.S. bestseller for 2019.
While this may seem like a bittersweet story for us Filipinos, the ironic date of the launch of the outgoing F-150 here was due to uncontrollable reasons. I already knew in March that the F-150 will be launched in April, which will be built in the Dearborn factory at Ford. Unfortunately, the coronavirus pandemic hit us, which pushed the launch to a later date.
It was a sad time, but the sale of the old F-150 still makes sense – at least for us. With the launch of the 14th generation F-150, production will, of course, begin later this year. Approval and other requirements will need to be met before the next generation full-size truck reaches half the world, which means that the life of the F-150 in our country will span one year, or even two.
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By the end of this year, however, the United States will take advantage of all the intricacies that will accompany the revamped F-150, while we appreciate its predecessor. This is not entirely a bad thing, given the F-150’s reputation as a tough workaholic and the fact that the Philippines gets an F-150 from countries like South Africa, Thailand and Australia. Also, the 3.5L SuperCrew Platinum V6 F-150 4×4 that we get is a relative flight, with a price of around $ 5,000 more affordable than when configured in the United States.
But I will not say that we are not jealous. Then again, we also have the Ram 1500, and it now faces a tough rival with the competitive prices of the F-150.