On July 29, Honda applied for a new brand for CR-Z in the United States. Motor trend discovered the deposit. Usually, we’ll assume it’s the common decision of automakers to protect their model names, even those that are no longer in production. However, deeper excavations suggest it’s something a little different.
Honda’s previous brand for CR-Z in the US expired on June 30, 2017. This means the company has waited more than three years to file new documents to protect the model name. Although there is sometimes a delay between the expiration of the documents and the sending of the new request, this extended period is longer than normal.
Making this situation even more bizarre, searches of other international brand databases do not show that Honda is applying for CR-Z outside of the United States – at least not yet.
The bizarre situation raises questions about what Honda might expect for the CR-Z name, and the brand-building process takes months. At this point, the United States Patent and Trademark Office has not even started checking the documents to grant the request.
The original CR-Z made its debut at the 2010 North American International Auto Show and went on sale that year. At launch, power came from a 1.5-liter four-cylinder with hybrid assist that produced 122 horsepower (91 kilowatts) and 128 pound-feet (174 Newton-meters) of torque. For the 2013 model year, a more powerful electric motor pushed power to 130 hp (97 kilowatts) and 140 lb-ft (190 Nm).
At first the model made comparisons with the Honda CRX of the 1980s. There were some similarities in spirit with the efficiency-focused HF model of the CRX, but the CR-Z did not have the sporting pleasure. of the previous model in Si version.
Honda is currently simplifying its lineup in the United States by eliminating the Fit, Civic Coupe and Accord equipped with a manual gearbox for the 2021 model year. Judging by that trademark filing, maybe the company sees a new CR-Z as a way to bring something new and fun to the lineup.