GM Not Happy With Facebook, Quits Ads On Platform
These days, social media platforms have become one of the biggest, if not the biggest, advertising channels and reaching target markets. While television was previously the favorite haunt of advertisers, the rise of the Internet has increased the amount of time spent on social media platforms over time, making it an attractive way to sell products and services. brands.
And this is true around the world. According to a study conducted this year, there are 1.4 billion active users on Facebook Daily, each spending an average of 58 minutes on the platform. More than half of these users are between 18 and 34 years old. We believe that with the quarantine in several countries, including the United States, due to the pandemic, the time spent on the platform could have naturally increased.
However, General Motors is not too keen on Facebook’s effectiveness as an advertising platform. In an Automotive News report, The General is unhappy with the way Facebook handles hate content relating to the automaker’s brands.
That said, GM would withdraw its advertising efforts on the social media platform. The withdrawal includes other social networks and messaging platforms under Facebook, including Instagram and WhatsApp.
In a statement, GM said the company was not happy with the progress Facebook is making. This prompted the company to halt its media investment with the platform.
“We encourage them to move faster to implement meaningful changes so that we can quickly return to a more secure digital space that reflects our brand values,” added the US automaker.
GM is not the first automaker to remove advertising from Facebook. The US division of Ford and Honda has also stopped doing this, along with other commercial brands like Ben & Jerry’s. However, Ford will resume spending on YouTube and Pinterest.