Get ‘Wrangler’ Off The Bronco’s Tires

Automakers are like politicians – they are reluctant to recognize a rival. Instead, other brands and their products are “competing” or something similar. But in developing the 2021 Ford Bronco to beat the Jeep Wrangler snot, the Blue Oval encountered a problem: one of the most popular all-terrain tires on the market is the Goodyear… Wrangler. Oh dear.

It simply wouldn’t be enough for Ford’s most important new product in years to show its rival’s name five times outside. After all, how silly would a Mustang be with “Camaro” everywhere, or an F-150 with multiple “Ram” logos? Exactly. And that’s why when the new Bronco arrives in the spring of 2021, it will do so with special Goodyear tires that don’t wear the typical Wrangler badge. But not entirely.

2021 Ford Bronco

As we said, the Goodyear Wrangler is an extremely popular all-terrain tire, so although the name is not visible on the Bronco, according to Ford, there must still be small Wrangler marks inside the tire. .

Ford confirmed it to, with spokesperson Sam Schembari saying, “[The Wrangler name] will be removed from the side wall of the Goodyear on the outside. Bronco customers will only see it if their tires are out of the vehicle and the interior side is visible. “

Why not delete the word completely? According to Schembari, this is because the Wrangler name is “still part of [Goodyear’s] secondary market brand image. “

So, although there will always be small examples of long-lasting off-road Jeep on each Bronco, the tires will not constantly remind owners.

As for the versions of the Bronco that will carry these special Goodyear tires, it’s hard to say at the moment. Depending on the version, the Bronco will carry one of six different tire sizes, ranging from 30 inches on the base to huge 35 on the Wildtrak and vehicles with the optional Sasquatch pack. We’ve already seen Goodyear Wrangler-shod Broncos in press images, but vehicles in some shots also have BFGoodrich rubber (below).

Ford Bronco 2021 Pictures

To learn more about the 2021 Ford Bronco, be sure to check out our long-awaited first off-road article.

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