Ford Says Early Bronco Sport Feedback Is Making It ‘Happy’

Ford Says Early Bronco Sport Feedback Is Making It ‘Happy’

The 2021 Ford Bronco Sport may make it look like the automaker is copying the styling of the bigger Bronco on a smaller, cheaper footprint that lacks off-road prowess, but it isn’t. Although it rides on a version of Ford’s C2 platform that also underpins the new Escape, Ford has gone to great lengths to improve the crossover’s off-road prowess and capabilities. According to Ford, consumers are taking notice.

Jovina Young, sports marketing manager, said in a new Ford Authority interview that the automaker is “happy with the feedback” it has pulled out of dealerships as people inquire about the new offering. Young also revealed that the automaker has received both reservations and orders for the model, although no official number has been provided. In August, the Dearborn-based automaker reported that it had received more than 165,000 bookings for the larger Bronco alone.

Ford doesn’t let the Escape’s fundamentals spoil the crossover’s off-road prowess. Unlike its big brother, Ford offered Bronco Sport all-wheel drive throughout its lineup. However, the two share powertrains. The standard offering is a turbocharged 1.5-liter three-cylinder that develops 171 horsepower (135 kilowatts) and 190 pound-feet (259 Newton-meters) of torque. The top-of-the-line mill is a turbocharged 2.0-liter developing 245 hp (183 kW) and 275 lb-ft (259 Nm). The Bronco Sport further differentiates itself from the Escape with its selection of off-road driving modes and the available rear limited slip differential.

Another difference between the Escape and the Bronco Sport is their price. The Bronco Sport starts at $ 28,155 (including the $ 1,495 destination fee), about $ 3,200 more than the Escape, although it can quickly climb to $ 39,995 for the First Edition model. The Badlands version, which is found below, starts at $ 34,155. Ford is positioning the Bronco Sport to take on the Jeep Cherokee and the Compass, and it looks like Ford has the product to do just that.

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