Ford Debuts Sculpture In China That Teases Future Design Language
Ford launches Mustang Mach-E at 2020 Auto China, kicks off customer-centric brand revitalization in China
Mustang Mach-E, Ford’s world’s first all-electric SUV, debuts at 2020 Auto China in Beijing and will launch in China in 2021.
Explorer, Escape, Territory, Mustang and F-150 Raptor among a strong lineup of vehicles on display to showcase Ford’s performance heritage and Ford Tough DNA.
Ford launches brand revitalization in China with the introduction of “Pioneering Innovation”. brand spirit, emphasizing a customer-centric business model, built around performance, technology, design and experience.
BEIJING, September 26, 2020 – The highly anticipated all-new global all-electric Mustang Mach-E debuts today at 2020 Auto China, where interactive experiences at Ford’s booth will showcase the brand’s refreshed image and introduce its spirit “Pioneering Innovation” brand to help achieve its & quot; Best of Ford, Best of China & quot; commitment.
All-electric Mustang Mach-E debuts in China
Ford’s all-electric Mustang Mach-E SUV makes its Chinese debut today as a new member of the Mustang team. Built on the all-electric architecture developed by Ford, this vehicle embodies Mustang’s DNA with its sleek silhouette and muscular design and delivers an exhilarating driving experience with unique driving dynamics and sounds. Mustang Mach-E shatters all-electric vehicle stereotypes and will bring Chinese customers the best of Ford’s modern performance and innovation heritage.
“Each Mustang reflects the evolution of Ford’s innovative spirit and the Mustang Mach-E will be a dark horse in the premium all-electric vehicle market in China,” said Anning Chen, chief executive officer of Ford Greater China. “Mustang Mach-E embodies Ford’s. brand spirit pioneers innovation and represents a breakthrough for Mustang as a global icon in an electrified future.
The Mustang Mach-E is instantly recognizable as a Mustang, with distinctive elements such as its long and powerful hood, rear design, aggressive headlights and tri-bar taillights. As a mid-size SUV with a wheelbase of almost 3 meters, the Mustang Mach-E’s thoughtful design and engineering provide customers with a spacious and comfortable cabin and ample cargo space. The vehicle has a targeted WLTP range of up to 600 km and the GT Performance Edition aims 0-96 km / h in the middle of 3 seconds. The Mustang Mach-E delivers the thrilling power and driving experience you expect from a Mustang, and comes with a continuous improvement capability through the delivery of Secure Over-the-Air (OTA) updates that enhance the performance of the vehicle. vehicle, provide maintenance updates and even add entirely new features. .
As the first fully electric version to join the Mustang family, the Mustang Mach-E is an all-new model created using extensive research and human-centered design by Ford Team Edison, based on focusing on the development and promotion of
electric car. The landmark Mustang Mach-E will launch in China in 2021 with tailored service to Chinese customers.
Distinctive Ford lineup
Ford China has stepped up the development and delivery of new vehicles and services as part of its China 2.0 growth plan. New offerings including the all-new sixth-generation Ford Explorer, the all-new Ford Escape and the Ford Territory S are on display at Ford’s booth to demonstrate the company’s leadership in the SUV space. The 2020 Ford Mustang, showcasing Ford’s performance DNA, and the F-150 Raptor, demonstrating the Built Ford Tough brand promise, will also be part of Ford’s signature vehicle lineup showcased at 2020 Auto China.
These vehicles represent the company’s “Best of Ford, Best of China” commitment to developing forward-looking products and technologies suitable for Chinese customers.
At 2020 Auto China, Ford’s “Strong Expertise and People-Centered Technology” philosophy will be presented as a guiding principle for delivering smart technological innovations to China. Based on the three fundamental elements of the ultimate pursuit of perfection, human-centered design, and open-mindedness, the philosophy is reflected in two technological features offered in Ford vehicles in China: the Ford SYNC + infotainment and the Ford Co-Pilot360TM # suite of advanced pilots – assist technologies.
SYNC + is specially designed for Chinese customers and is integrated with the Chinese internet ecosystem. In cooperation with local technology partners, Ford has developed the SYNC + infotainment system from A to Z with advanced AI technology. Leveraging its ability to analyze data and customer feedback, Ford is dedicated to the continuous optimization of the SYNC + system through OTA upgrades, providing Chinese consumers with new features, including vehicle functions at infrastructure integrated into navigation, a personalized HMI, a more user-friendly OTA experience. .
Ford is committed to delivering reliable technology features in real-world use cases and to providing customers with a safe and stress-free driving experience. The Ford Co-Pilot360TM makes driving safer, easier and more confident on the road in most conditions, just like having an experienced co-pilot on board. It is offered in the all-new Ford Explorer, the only model in its segment in the Chinese market to be equipped with SAE Level 2 driver assistance technologies on all versions.
Ford is dedicated to supporting smart city initiatives in China by leveraging its leading expertise in connectivity and vehicle cellular technologies for everything (C-V2X). Ford is currently testing C-V2X technology on public roads in Changsha and Wuxi to help reduce urban traffic congestion and improve traffic efficiency. The company plans to start deploying C-V2X technology in vehicles sold in China in 2021.
Innovative brand spirit
Ford China presents “Pioneering Innovation” as its new brand spirit emphasizing the four distinctive pioneer product principles, a revolutionary design philosophy, human-centered technology and intelligent care experiences. This new brand spirit will guide Ford China in its future product designs, smart technologies and experiences.
To illustrate the transformation of the brand, the Ford booth features a redesigned booth, offering customers an innovative interactive experience. The stand comes to life with a suspended LED energy cube and a giant electric horse that
echoes the new Energy Blue design to signal the brand’s transformation by strengthening its innovative power, unleashing the brand’s vitality and confidence, and advancing the brand’s pioneering spirit.
“In the rapidly changing Chinese automotive market, we are helping to transform consumer perceptions of Ford as a pioneer of market innovation,” Chen said. “Our focus on a customer-centric business model along with the near premium and intelligent positioning of our brand will resonate more deeply with Chinese consumers.”
New design language
The Ford booth also features an art installation showcasing Ford of China’s next-generation design language, “Progressive Energy In Strength,” which demonstrates pioneering design with Chinese aesthetics and interprets the future direction of Ford product design. from the imposing, responsive and agile dimensions.
The art installation has a flowing silhouette, emphasizing Ford’s interpretation of speed, power, and detail. The swift shoulder lines and elegant body shape create a dynamic, floating and agile surface flow without losing balance, leaning forward with progressive energy. The spacious and powerful underbody transmits a strong forward propulsion. The parametric octagonal scale graphic design grille utilizes parameter design and a matrix layout that showcases the Ford logo. The angle of each piece is unique and the shape is reflected in the octagonal shape of the grille, which is an artistic interpretation of Ford’s innovative spirit.
Ford’s China Design Center will be established in October and will bring together talented Chinese designers to bring “Progressive Energy in Strength” to life and help launch vehicles in the country that are built around this new design language.