Ford Bronco Pickup Truck Rendering Predicts The Inevitable
Ford’s best-selling vehicle – by a wide margin – is the F-Series pickup. From 2012 to 2019, it was the only Ford truck you could get in America, and during that time it sold in record numbers. We now have the mid-size Ranger, and next year will come the compact Maverick. Could there be room in the Ford lineup for another a truck?
We recently covered a rumor suggesting the answer was yes and that it would be based on the new Bronco. To help visualize such a creation, we have a new render by Nikita Chuiko on Kolesa.ru. This isn’t the first rendering of a Bronco truck we’ve seen since the SUV launched earlier in July. But that could be the best in terms of the final design, as it envisions a fairly straightforward conversion with an extended rear and a removable hardtop still in place. In short, it’s everything you’d expect to see in a Bronco truck.
It’s not that simple, however. The wheelbase is slightly longer here, enough so that the rear fender does not enter the door. It’s virtually identical to what Jeep does in its transformation from Wrangler Unlimited to Gladiator, although oddly enough, the Gladiator keeps its rear doors cut off despite having extra clearance for the wheel arches. If the Bronco pickup rumor holds true, offering full-size rear doors could be a selling point over the Gladiator, and as we’ve seen before, Ford is very keen to reduce Jeep’s market share.
In this case, the market share is not just about Jeep. If the Bronco pickup becomes reality as announced for 2024, it will be four Separate Blue Oval trucks where there was only one. Such a variety could well impact Ford’s market share in the full-size class, and what about the existing mid-size Ranger? If the Bronco performs as well as initial feedback suggests, it would be difficult for the automaker to do not attack Gladiator with a truck version.