Ford Bronco Configurator Shows Muddy Vehicles During ‘Build’ Process

The Ford Bronco is here, and frankly, people can’t get enough of it. Surprisingly enough, Ford didn’t launch its new all-terrain vehicle with loads of photos like you often see in the debut of new vehicles. We’ve received plenty of stunning media photos, but with seven different trim levels and a plethora of colors, there’s still a lot to imagine.

The forum members are arguably the most excited of all. Since the Bronco’s inception we’ve seen ordering guides and dealer-charged prices pop up, and in a search for more photos, the forum found something of a backdoor in the Bronco configurator. Before you go to the Ford website, no, the configurator is not active. Besides, it seems that this backdoor is now closed. But forum members were still able to upload all kinds of interior and exterior photos showing just about any trim level and any Bronco color option you can get.

As you browse the gallery above, you will see interior and exterior two- and four-door layouts for various models. We’ve tried naming them where appropriate so you can match a level of finish to the decor, but on exterior shots you’ll notice a curious similarity. Many pictures show do not a clean, immaculate Bronco as you might find it in dealer showrooms. Instead, the gunshots feature dirt and mud splattering on the fenders and doors. It seems that Ford is indeed very keen to make sure his new Bronco isn’t portrayed as an urban sidewalk.

Photos of dirty vehicles are not a problem for an automaker, but keep in mind that these are not press photos. According to the forum, these are the images people will see when the Bronco online configurator finally becomes available to the public. We’re not sure we’ve ever seen a automaker showcase their dirty vehicles in such a situation – it’s a small touch, but one that says a lot about Ford’s tremendous effort to market the Bronco as a styling machine. adventurous and off-road life.

We believe the configurator will go live closer to the Bronco’s 2021 on-sale date.

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