FCA Design Center Selling Cool Sketches For A Good Cause
The coronavirus pandemic continues to rage in many parts of the world. As of this writing, 8.63 million cases of the dreaded COVID-19 have been reported worldwide, resulting in almost half a million deaths. Italy was one of the first nations to be wiped out by the new coronavirus.
Worse still, the negative effects of the pandemic will continue to be felt, especially in children. Because of changes in the community and the environment, children also need to radically change their habits, including lack of school and other activities that are important for their growth.
FCA and Save the Children – an international organization working to safeguard the future of children at risk – recognize this problem and work together to restart.
To make a contribution, FCA sells 136 copies of sketches of the most emblematic models of each FCA brand (Fiat, Jeep, Alfa Romeo, Lancia, Abarth and Fiat Professional) on their e-commerce merchandising platform.
Sketches include the electric Fiat 500, the Alfa Romeo Giulia GTA, the Lancia Delta Integrale, the Abarth 595 and the legendary Jeep Willys.
“Design is not just about making a vehicle and what it represents,” said Klaus Busse, director of FCA Centro Stile. “It is also a vehicle for emotions. This is why it affects children and young people so much. For us designers, who have made drawing our profession, excellence in drawing becomes a powerful means of communication. We want to take these “graphic signs” as a starting point, to share them with the fans of our brands and with those who wish to make their own contribution to the future of children who are going through very difficult times today. . “
For only 20 euros a sketch or around $ 22 with current exchange rates, you can contribute to the cause of FCA. The proceeds from this sale will be used to purchase educational supplies and equipment, funding the education of thousands of children in Italy.