FCA Applies For Carbide Trademark, Hinting At Future Tough Vehicle

FCA Applies For Carbide Trademark, Hinting At Future Tough Vehicle

FCA recently filed a trademark application for the term “carbide” in Canada, Mexico and the United States. Muscle Cars & Trucks was the first to discover the case in the United States. Dig further Motor1.com discovered applications in the other two countries.

All the documents indicate that the carbide would be intended for “land vehicles, namely passenger cars”. The requests date from June 25 in Canada to July 1 in Mexico and the United States.

Unfortunately, the apps don’t tell us much more about what FCA intends to do with the name Carbide. The three filings are still so recent at the time of writing, that the respective patent and trademark offices are not yet close to granting the carmaker the protection of using the word on vehicles.

Technically, a carbide is the combination of carbon and a metal. Compounds such as titanium carbide and tungsten carbide are common coatings for steel or aluminum components to increase their wear resistance.

Since carbide has a connotation of making a material harder, we expect FCA to use this nickname on a robust vehicle. However, there is no shortage of models corresponding to this description in the brand’s range. It could work well on a variety of Jeep and Ram vehicles.

Muscle Cars & Trucks speculates that Carbide could be the name of the production version of the Wrangler Rubicon 392 concept due to the proximity of these deposits to the unveiling of the vehicle. However, this could easily be just a coincidence.

Since these trademark registrations are so recent, don’t expect to see the Carbide name on an FCA product in North America anytime soon. It usually takes months for a national patent and trademark office to rule on an application.

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