Bugatti Delays Second Model Because VW Group Needs The Money Now
At just under $ 3 million, the Bugatti Chiron is one of the most expensive new cars you can buy. The sky-high price tag means it’s relatively difficult to sell, with Molsheim’s hypercar still available in less than 100 units more than four years since its inception. The company produced more than 250 cars and received payments from customers for another 150, out of a total production of 500 vehicles.
The topic of a more affordable Bugatti has been in the headlines in recent months, but it looks like it won’t happen anytime soon. Parent company Volkswagen Group has decided to prioritize liquidity to deal with these difficult times caused by the coronavirus pandemic. Decision on ‘cheaper’ Bugatti has been put on hold, company chairman Stephan Winkelmann said Automotive news Europe:
“For now, we need to put this issue aside. Given the current economic conditions, our top priority is liquidity.” Winkelmann went on to express his concern that the ultra-rich did not want to spend hundreds of thousands of dollars given the difficult times in light of the COVID-19 outbreak.
Based on Bugatti’s initial analysis, a second model is expected to be a more practical Grand Tourer with two usable rear seats and an electric powertrain. It is said to sit higher for better ground clearance, but the French marque has stopped calling it an SUV in the same vein Ferrari refuses to describe the Pursoangue as a sport utility vehicle.
If a second Bugatti model got the seal of approval, the VW Group would have to invest heavily in the company to increase production from less than 100 cars per year to 900 units. As for the price, it could cost anywhere from $ 500,000 to $ 1 million, which equates to around $ 578,500 to $ 1.15 million at current exchange rates.